A data profile of the people who buy, follow and care about Cotton in India — modelled from more than twelve digital signal sources. Cotton has an estimated audience of 13,963,506 people in India.
Cotton has an estimated audience of 13,963,506 people in India. 45.9% are female, 54.1% are male, average age 31.3. Top brand affinities: Harry Potter, Superman, Chennai, Do it yourself (DIY), Party dress.
Top brand affinities include Harry Potter, Superman, Chennai, with strongest over-indexing on Harry Potter (1.88× the country average).
Demographically, the Cotton audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Cotton fan in India is balanced, around 31.3 years old, with strong Indulgence tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Cotton profile in India.
45.9% are female, 54.1% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 31.3 |
| Estimated audience size | 13,963,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 32% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Cotton audience comes from India.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 9.3% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Cotton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 2.52× | ||
| 02 | True Detective | Movies & TV | 2.39× | ||
| 03 | Museum | Arts & Culture | 2.37× | ||
| 04 | Party dress | Fashion & Accessoires | 2.06× | ||
| 05 | Handmade jewelry | Fashion & Accessoires | 1.98× | ||
| 06 | Tanishq | Fashion & Accessoires | 1.92× | ||
| 07 | Gemstone | Fashion & Accessoires | 1.91× | ||
| 08 | Alia Bhatt | Movies & TV | 1.90× | ||
| 09 | Harry Potter | Movies & TV | 1.88× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 1.86× | ||
| 11 | Chennai | Travel & Leisure | 1.85× | ||
| 12 | Pakistan national cricket team | Sports | 1.81× | ||
| 13 | Nutrient | Food & Beverages | 1.79× | ||
| 14 | Ranveer Singh | Movies & TV | 1.78× | ||
| 15 | England cricket team | Sports | 1.76× | ||
| 16 | Career development | Business & Career | 1.73× | ||
| 17 | Amitabh Bachchan | Movies & TV | 1.73× | ||
| 18 | BSE SENSEX | Business & Career | 1.72× | ||
| 19 | Superman | Movies & TV | 1.57× | ||
| 20 | Cash on delivery | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.98× | |
| Sustainability | BALANCE | 1.97× | |
| Convenience Orientation | PREMIUM | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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