A data profile of the people who buy, follow and care about Cotton in Netherlands — modelled from more than twelve digital signal sources. Cotton has an estimated audience of 1,659,249 people in Netherlands.
Cotton has an estimated audience of 1,659,249 people in Netherlands. 74.7% are female, 25.3% are male, average age 45.5. Top brand affinities: Shopping and fashion, Valentine's Day, Love & Sex, Costa Rica, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Valentine's Day, Love & Sex, with strongest over-indexing on Shopping and fashion (195.0× the country average).
Demographically, the Cotton audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Tradition, Indulgence.
The typical Cotton fan in Netherlands is more female, around 45.5 years old, with strong Tradition tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Cotton profile in Netherlands.
74.7% are female, 25.3% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 45.5 |
| Estimated audience size | 1,659,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Cotton audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 9.3% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Cotton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 505.70× | ||
| 02 | Fiber-optic communication | Technology & Electronics | 492.81× | ||
| 03 | Costa Rica | Travel & Leisure | 424.72× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 311.81× | ||
| 05 | Selfridges | Shopping | 284.27× | ||
| 06 | Love & Sex | Kids & Family | 257.86× | ||
| 07 | Car2Go | Cars & Mobility | 240.93× | ||
| 08 | Shopping and fashion | Shopping | 195.00× | ||
| 09 | Game consoles | Technology & Electronics | 29.70× | ||
| 10 | Pound cake | Food & Beverages | 25.36× | ||
| 11 | Sustainable products | Politics & Society | 19.03× | ||
| 12 | Atheism | Politics & Society | 17.12× | ||
| 13 | Real estate broker | Home & Garden | 16.42× | ||
| 14 | Live television | Movies & TV | 12.03× | ||
| 15 | Christmas tree | Kids & Family | 9.76× | ||
| 16 | Dentistry | Business & Career | 8.91× | ||
| 17 | Freeware | Technology & Electronics | 7.61× | ||
| 18 | Burnout (psychology) | Health | 6.70× | ||
| 19 | Hornbach | Shopping | 1.58× | ||
| 20 | Jumbo (supermarket) | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.57× | |
| Indulgence | JOY | 1.36× | |
| Price Sensitivity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.95× | |
| Individualism | JOY | 0.99× | |
| Social Media Usage | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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