A data profile of the people who buy, follow and care about Cotton in Brazil — modelled from more than twelve digital signal sources. Cotton has an estimated audience of 6,071,104 people in Brazil.
Cotton has an estimated audience of 6,071,104 people in Brazil. 75.3% are female, 24.7% are male, average age 45.0. Top brand affinities: Blanket, Quilting, Knitting, Machine embroidery, Duvet.
Top brand affinities include Blanket, Quilting, Knitting, with strongest over-indexing on Blanket (5.1× the country average).
Demographically, the Cotton audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Cotton fan in Brazil is more female, around 45.0 years old, with strong Creativity tendencies and a notable affinity for Blanket.
The key figures that characterise the Cotton profile in Brazil.
75.3% are female, 24.7% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 45.0 |
| Estimated audience size | 6,071,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Cotton audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 9.3% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Cotton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Machine embroidery | Home & Garden | 8.55× | ||
| 02 | Quilting | Home & Garden | 6.10× | ||
| 03 | Blanket | Home & Garden | 5.10× | ||
| 04 | Futon | Home & Garden | 4.60× | ||
| 05 | Duvet | Home & Garden | 4.22× | ||
| 06 | Christmas decoration | Home & Garden | 3.64× | ||
| 07 | Microwave oven | Home & Garden | 2.46× | ||
| 08 | Knitting | Home & Garden | 2.30× | ||
| 09 | Shakira | Music & Radio | 1.98× | ||
| 10 | Dafiti | Fashion & Accessoires | 1.97× | ||
| 11 | Art jewelry | Fashion & Accessoires | 1.86× | ||
| 12 | MSN | News | 1.78× | ||
| 13 | Airbnb | Travel & Leisure | 1.72× | ||
| 14 | Lojas Renner | Fashion & Accessoires | 1.70× | ||
| 15 | Handbags | Fashion & Accessoires | 1.68× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.58× | ||
| 17 | Coritiba Foot Ball Club | Sports | 1.57× | ||
| 18 | Electrolux | Home & Garden | 1.56× | ||
| 19 | Wine | Food & Beverages | 1.51× | ||
| 20 | Flower | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.99× | |
| Indulgence | JOY | 1.85× | |
| Tradition | CONSERVATISM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.46× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Risk Appetite | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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