A data profile of the people who buy, follow and care about Cotton in Sweden — modelled from more than twelve digital signal sources. Cotton has an estimated audience of 1,245,996 people in Sweden.
Cotton has an estimated audience of 1,245,996 people in Sweden. 77.4% are female, 22.6% are male, average age 47.1. Top brand affinities: Hemnet, Jotex, Gina Tricot, JYSK, Crochet.
Top brand affinities include Hemnet, Jotex, Gina Tricot, with strongest over-indexing on Hemnet (1.63× the country average).
Demographically, the Cotton audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
The typical Cotton fan in Sweden is more female, around 47.1 years old, with strong Quality Awareness tendencies and a notable affinity for Hemnet.
The key figures that characterise the Cotton profile in Sweden.
77.4% are female, 22.6% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 47.1 |
| Estimated audience size | 1,245,996 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Cotton audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 9.3% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Cotton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 4.40× | ||
| 02 | Crochet | Home & Garden | 2.43× | ||
| 03 | Bestseller | Literature | 2.36× | ||
| 04 | Weaving | Fashion & Accessoires | 2.31× | ||
| 05 | Sewing machine | Home & Garden | 2.20× | ||
| 06 | Flower bouquet | Home & Garden | 2.07× | ||
| 07 | JYSK | Home & Garden | 2.03× | ||
| 08 | KappAhl | Fashion & Accessoires | 1.92× | ||
| 09 | Hobby | Home & Garden | 1.87× | ||
| 10 | Flower | Home & Garden | 1.80× | ||
| 11 | Winery | Food & Beverages | 1.79× | ||
| 12 | Lunch | Food & Beverages | 1.77× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.66× | ||
| 14 | Hemnet | Home & Garden | 1.63× | ||
| 15 | Champagne | Food & Beverages | 1.60× | ||
| 16 | Danish design | Home & Garden | 1.57× | ||
| 17 | TikTok | Internet & Social Media | 1.55× | ||
| 18 | Sparkling wine | Food & Beverages | 1.55× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.53× | |
| Price Sensitivity | PREMIUM | 1.52× | |
| Design Affinity | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Career Orientation | POWER | 0.86× | |
| Need for Security | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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