A data profile of the people who buy, follow and care about TikTok in Sweden — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 4,240,349 people in Sweden.
TikTok has an estimated audience of 4,240,349 people in Sweden. 50.8% are female, 49.2% are male, average age 23.6. Top brand affinities: Movies, Fashion show, Makeup Tutorials, Education, Snapchat.
Top brand affinities include Movies, Fashion show, Makeup Tutorials, with strongest over-indexing on Movies (1.67× the country average).
Demographically, the TikTok audience skews balanced with an average age of 23.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical TikTok fan in Sweden is balanced, around 23.6 years old, with strong Individualism tendencies and a notable affinity for Movies.
The key figures that characterise the TikTok profile in Sweden.
50.8% are female, 49.2% are male, average age 23.6.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 23.6 |
| Estimated audience size | 4,240,349 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 70% | |
| 20-29 | 22% | |
| 30-39 | 4% | |
| 40-49 | 3% | |
| 50+ | 2% |
of the worldwide TikTok audience comes from Sweden.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Tutorials | Beauty & Wellness | 4.12× | ||
| 02 | Fashion show | Fashion & Accessoires | 4.00× | ||
| 03 | Nightlife | Arts & Culture | 2.50× | ||
| 04 | Alternative hip hop | Music & Radio | 2.49× | ||
| 05 | Siamese cat | Pets & Animals | 2.40× | ||
| 06 | Hair Extensions | Beauty & Wellness | 2.39× | ||
| 07 | Livemusic | Music & Radio | 2.15× | ||
| 08 | Snapchat | Internet & Social Media | 2.08× | ||
| 09 | Travel photography | Technology & Electronics | 1.96× | ||
| 10 | Street photography | Technology & Electronics | 1.96× | ||
| 11 | British Shorthair | Pets & Animals | 1.93× | ||
| 12 | Fine-art photography | Technology & Electronics | 1.93× | ||
| 13 | Self care | Health | 1.88× | ||
| 14 | Movies | Movies & TV | 1.67× | ||
| 15 | Men's clothing | Fashion & Accessoires | 1.66× | ||
| 16 | Self-love | Health | 1.63× | ||
| 17 | Decoration | Home & Garden | 1.63× | ||
| 18 | Pop music | Music & Radio | 1.61× | ||
| 19 | Education | Business & Career | 1.59× | ||
| 20 | Celebrity | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.58× | |
| Early Adopter Mentality | POWER | 1.39× | |
| Price Sensitivity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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