A data profile of the people who buy, follow and care about Champagne in Sweden — modelled from more than twelve digital signal sources. Champagne has an estimated audience of 1,819,652 people in Sweden.
Champagne has an estimated audience of 1,819,652 people in Sweden. 67.5% are female, 32.5% are male, average age 48.0. Top brand affinities: Hemnet, Sveriges Television, Gina Tricot, KappAhl, JYSK.
Top brand affinities include Hemnet, Sveriges Television, Gina Tricot, with strongest over-indexing on Hemnet (2.01× the country average).
Demographically, the Champagne audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
The typical Champagne fan in Sweden is more female, around 48.0 years old, with strong Design Affinity tendencies and a notable affinity for Hemnet.
The key figures that characterise the Champagne profile in Sweden.
67.5% are female, 32.5% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 48.0 |
| Estimated audience size | 1,819,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 43% |
of the worldwide Champagne audience comes from Sweden.
| Country | Share |
|---|---|
| Japan | 15.0% |
| United States | 13.7% |
| Italy | 9.1% |
The strongest cross-interests of the Champagne audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Winery | Food & Beverages | 2.33× | ||
| 02 | KappAhl | Fashion & Accessoires | 2.28× | ||
| 03 | Red wine | Food & Beverages | 2.22× | ||
| 04 | Alcohol | Food & Beverages | 2.22× | ||
| 05 | Wine & Spirits | Food & Beverages | 2.21× | ||
| 06 | White wine | Food & Beverages | 2.16× | ||
| 07 | Whisky | Food & Beverages | 2.10× | ||
| 08 | Hemnet | Home & Garden | 2.01× | ||
| 09 | Gina Tricot | Fashion & Accessoires | 1.97× | ||
| 10 | Architecture & Design | Business & Career | 1.94× | ||
| 11 | Horse breeding | Pets & Animals | 1.91× | ||
| 12 | Crochet | Home & Garden | 1.91× | ||
| 13 | Summer house | Travel & Leisure | 1.83× | ||
| 14 | Sveriges Television | Technology & Electronics | 1.79× | ||
| 15 | JYSK | Home & Garden | 1.79× | ||
| 16 | Cottage | Travel & Leisure | 1.78× | ||
| 17 | Property finder | Home & Garden | 1.76× | ||
| 18 | Knitting | Home & Garden | 1.67× | ||
| 19 | Climate | Politics & Society | 1.62× | ||
| 20 | Lindex | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.36× | |
| Healthy Lifestyle | BALANCE | 1.14× | |
| Early Adopter Mentality | POWER | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Urban Lifestyle | OPEN | 0.75× | |
| Travelling | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Champagne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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