A data profile of the people who buy, follow and care about Property finder in Sweden — modelled from more than twelve digital signal sources. Property finder has an estimated audience of 1,927,193 people in Sweden.
Property finder has an estimated audience of 1,927,193 people in Sweden. 64.4% are female, 35.6% are male, average age 46.0. Top brand affinities: Hemnet, Sveriges Television, Gina Tricot, KappAhl, JYSK.
Top brand affinities include Hemnet, Sveriges Television, Gina Tricot, with strongest over-indexing on Hemnet (1.92× the country average).
Demographically, the Property finder audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
The typical Property finder fan in Sweden is more female, around 46.0 years old, with strong Design Affinity tendencies and a notable affinity for Hemnet.
The key figures that characterise the Property finder profile in Sweden.
64.4% are female, 35.6% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 46.0 |
| Estimated audience size | 1,927,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Property finder audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 10.2% |
| China | 6.7% |
The strongest cross-interests of the Property finder audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KappAhl | Fashion & Accessoires | 2.18× | ||
| 02 | Real estate development | Business & Career | 2.01× | ||
| 03 | Architecture & Design | Business & Career | 1.93× | ||
| 04 | Hemnet | Home & Garden | 1.92× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 1.88× | ||
| 06 | Winery | Food & Beverages | 1.88× | ||
| 07 | First-time buyer | Shopping | 1.87× | ||
| 08 | Home construction | Home & Garden | 1.81× | ||
| 09 | Sparkling wine | Food & Beverages | 1.80× | ||
| 10 | Champagne | Food & Beverages | 1.79× | ||
| 11 | Horse breeding | Pets & Animals | 1.76× | ||
| 12 | Summer house | Travel & Leisure | 1.74× | ||
| 13 | Red wine | Food & Beverages | 1.73× | ||
| 14 | Wine tasting | Food & Beverages | 1.72× | ||
| 15 | JYSK | Home & Garden | 1.69× | ||
| 16 | Cottage | Travel & Leisure | 1.69× | ||
| 17 | Sveriges Television | Technology & Electronics | 1.57× | ||
| 18 | Knitting | Home & Garden | 1.55× | ||
| 19 | Climate | Politics & Society | 1.54× | ||
| 20 | Holiday cottage | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.27× | |
| Healthy Lifestyle | BALANCE | 1.05× | |
| Patriotism | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.72× | |
| Social Media Usage | JOY | 0.76× | |
| Urban Lifestyle | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Property finder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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