A data profile of the people who buy, follow and care about Property finder in Norway — modelled from more than twelve digital signal sources. Property finder has an estimated audience of 588,824 people in Norway.
Property finder has an estimated audience of 588,824 people in Norway. 63.3% are female, 36.7% are male, average age 44.8. Top brand affinities: KappAhl, IKEA, Real estate development, First-time home buyer grant, Home construction.
Top brand affinities include KappAhl, IKEA, Real estate development, with strongest over-indexing on KappAhl (3.76× the country average).
Demographically, the Property finder audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Property finder fan in Norway is more female, around 44.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for KappAhl.
The key figures that characterise the Property finder profile in Norway.
63.3% are female, 36.7% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 44.8 |
| Estimated audience size | 588,824 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Property finder audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 10.2% |
| China | 6.7% |
The strongest cross-interests of the Property finder audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time home buyer grant | Home & Garden | 5.89× | ||
| 02 | Real estate development | Business & Career | 4.05× | ||
| 03 | KappAhl | Fashion & Accessoires | 3.76× | ||
| 04 | Real estate economics | Business & Career | 3.29× | ||
| 05 | Home construction | Home & Garden | 3.11× | ||
| 06 | Sveriges Television | Technology & Electronics | 3.06× | ||
| 07 | Mortgage loans | Business & Career | 2.86× | ||
| 08 | Townhouse | Home & Garden | 2.67× | ||
| 09 | First-time buyer | Shopping | 2.33× | ||
| 10 | Home repair | Home & Garden | 2.09× | ||
| 11 | JYSK | Home & Garden | 2.08× | ||
| 12 | Villa | Travel & Leisure | 2.04× | ||
| 13 | Real property | Home & Garden | 2.04× | ||
| 14 | Renovation | Home & Garden | 2.00× | ||
| 15 | Living room | Home & Garden | 1.73× | ||
| 16 | IKEA | Home & Garden | 1.70× | ||
| 17 | Investment | Business & Career | 1.68× | ||
| 18 | Apartment | Business & Career | 1.67× | ||
| 19 | Personal finance | Business & Career | 1.63× | ||
| 20 | Bohus (retailer) | Shopping | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.97× | |
| Travelling | THRILL | 0.87× | |
| Patriotism | CONSERVATISM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Property finder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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