A data profile of the people who buy, follow and care about Villa in Norway — modelled from more than twelve digital signal sources. Villa has an estimated audience of 746,472 people in Norway.
Villa has an estimated audience of 746,472 people in Norway. 67.4% are female, 32.6% are male, average age 45.2. Top brand affinities: Biltema, Personal finance, Gina Tricot, Scandinavia, Modern architecture.
Top brand affinities include Biltema, Personal finance, Gina Tricot, with strongest over-indexing on Biltema (1.64× the country average).
Demographically, the Villa audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Villa fan in Norway is more female, around 45.2 years old, with strong Design Affinity tendencies and a notable affinity for Biltema.
The key figures that characterise the Villa profile in Norway.
67.4% are female, 32.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 45.2 |
| Estimated audience size | 746,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Villa audience comes from Norway.
| Country | Share |
|---|---|
| United States | 9.7% |
| Italy | 7.9% |
| Germany | 4.1% |
The strongest cross-interests of the Villa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luxury real estate | Business & Career | 2.74× | ||
| 02 | Fast casual restaurants | Food & Beverages | 2.73× | ||
| 03 | Fjord | Travel & Leisure | 2.59× | ||
| 04 | Modern architecture | Arts & Culture | 2.36× | ||
| 05 | First-time buyer | Shopping | 2.27× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 1.96× | ||
| 07 | Skirt | Fashion & Accessoires | 1.93× | ||
| 08 | Island | Travel & Leisure | 1.92× | ||
| 09 | Cruises | Travel & Leisure | 1.88× | ||
| 10 | Weaving | Fashion & Accessoires | 1.84× | ||
| 11 | Personal finance | Business & Career | 1.66× | ||
| 12 | Hobby | Home & Garden | 1.65× | ||
| 13 | Biltema | Business & Career | 1.64× | ||
| 14 | Lindex | Fashion & Accessoires | 1.63× | ||
| 15 | Spas | Beauty & Wellness | 1.62× | ||
| 16 | Flower | Home & Garden | 1.59× | ||
| 17 | Kitchen | Home & Garden | 1.58× | ||
| 18 | Scandinavia | Travel & Leisure | 1.55× | ||
| 19 | Science | Business & Career | 1.53× | ||
| 20 | Hair products | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.64× | |
| Quality Awareness | PREMIUM | 1.57× | |
| Luxury Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Mindfulness | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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