A data profile of the people who buy, follow and care about Villa in Sweden — modelled from more than twelve digital signal sources. Villa has an estimated audience of 2,912,875 people in Sweden.
Villa has an estimated audience of 2,912,875 people in Sweden. 60.0% are female, 40.0% are male, average age 46.4. Top brand affinities: Hemnet, Sveriges Television, Gina Tricot, Biltema, KappAhl.
Top brand affinities include Hemnet, Sveriges Television, Gina Tricot, with strongest over-indexing on Hemnet (2.22× the country average).
Demographically, the Villa audience skews more female with an average age of 46.4, and over-indexes on personality traits such as DIY Mentality, Need for Security.
The typical Villa fan in Sweden is more female, around 46.4 years old, with strong DIY Mentality tendencies and a notable affinity for Hemnet.
The key figures that characterise the Villa profile in Sweden.
60.0% are female, 40.0% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 46.4 |
| Estimated audience size | 2,912,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Villa audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 9.7% |
| Italy | 7.9% |
| Germany | 4.1% |
The strongest cross-interests of the Villa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.93× | ||
| 02 | Real property | Home & Garden | 2.77× | ||
| 03 | Weaving | Fashion & Accessoires | 2.26× | ||
| 04 | Hemnet | Home & Garden | 2.22× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.22× | ||
| 06 | Winery | Food & Beverages | 2.13× | ||
| 07 | Financial services | Business & Career | 2.13× | ||
| 08 | Crochet | Home & Garden | 2.09× | ||
| 09 | KappAhl | Fashion & Accessoires | 2.01× | ||
| 10 | Modern architecture | Arts & Culture | 1.99× | ||
| 11 | Flower | Home & Garden | 1.96× | ||
| 12 | Renovation | Home & Garden | 1.85× | ||
| 13 | Intersport | Shopping | 1.83× | ||
| 14 | Dogs | Pets & Animals | 1.75× | ||
| 15 | Sveriges Television | Technology & Electronics | 1.70× | ||
| 16 | Hair products | Beauty & Wellness | 1.64× | ||
| 17 | Lindex | Fashion & Accessoires | 1.63× | ||
| 18 | Biltema | Business & Career | 1.62× | ||
| 19 | Happiness | Health | 1.58× | ||
| 20 | Spas | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.48× | |
| Need for Security | CONSERVATISM | 1.43× | |
| Community Orientation | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Mindfulness | BALANCE | 0.91× | |
| Urban Lifestyle | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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