A data profile of the people who buy, follow and care about Villa in Denmark — modelled from more than twelve digital signal sources. Villa has an estimated audience of 1,620,632 people in Denmark.
Villa has an estimated audience of 1,620,632 people in Denmark. 60.4% are female, 39.6% are male, average age 45.9. Top brand affinities: Terraced house, Real estate, IHF World Men's Handball Championship, Novo Nordisk, Home Appliances.
Top brand affinities include Terraced house, Real estate, IHF World Men's Handball Championship, with strongest over-indexing on Terraced house (2.36× the country average).
Demographically, the Villa audience skews more female with an average age of 45.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Villa fan in Denmark is more female, around 45.9 years old, with strong DIY Mentality tendencies and a notable affinity for Terraced house.
The key figures that characterise the Villa profile in Denmark.
60.4% are female, 39.6% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 45.9 |
| Estimated audience size | 1,620,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Villa audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 9.7% |
| Italy | 7.9% |
| Germany | 4.1% |
The strongest cross-interests of the Villa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 2.36× | ||
| 02 | Sauna | Home & Garden | 2.26× | ||
| 03 | Greenhouse | Home & Garden | 2.10× | ||
| 04 | Garden furniture | Home & Garden | 2.04× | ||
| 05 | Mortgage loans | Business & Career | 1.94× | ||
| 06 | Hardware store | Home & Garden | 1.88× | ||
| 07 | IHF World Men's Handball Championship | Sports | 1.86× | ||
| 08 | First-time buyer | Shopping | 1.85× | ||
| 09 | Public transport | Cars & Mobility | 1.73× | ||
| 10 | Novo Nordisk | Health | 1.71× | ||
| 11 | Modern architecture | Arts & Culture | 1.70× | ||
| 12 | Georg Jensen | Home & Garden | 1.65× | ||
| 13 | Renovation | Home & Garden | 1.64× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.62× | ||
| 15 | Royal Copenhagen | Home & Garden | 1.60× | ||
| 16 | Kindergarten | Kids & Family | 1.59× | ||
| 17 | Real estate | Business & Career | 1.55× | ||
| 18 | Home Appliances | Home & Garden | 1.55× | ||
| 19 | Self-employment | Business & Career | 1.55× | ||
| 20 | Poster | Arts & Culture | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.53× | |
| Quality Awareness | PREMIUM | 1.53× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Mindfulness | BALANCE | 0.88× | |
| Spirituality | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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