A data profile of the people who buy, follow and care about Mortgage loans in Denmark — modelled from more than twelve digital signal sources. Mortgage loans has an estimated audience of 716,978 people in Denmark.
Mortgage loans has an estimated audience of 716,978 people in Denmark. 47.6% are female, 52.4% are male, average age 48.4. Top brand affinities: Home insurance, Danske Bank, Summer house, Bauhaus, Real property.
Top brand affinities include Home insurance, Danske Bank, Summer house, with strongest over-indexing on Home insurance (8.07× the country average).
Demographically, the Mortgage loans audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
The typical Mortgage loans fan in Denmark is balanced, around 48.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Home insurance.
The key figures that characterise the Mortgage loans profile in Denmark.
47.6% are female, 52.4% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 48.4 |
| Estimated audience size | 716,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Mortgage loans audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 6.1% |
| India | 3.5% |
The strongest cross-interests of the Mortgage loans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home insurance | Business & Career | 8.07× | ||
| 02 | Property finder | Home & Garden | 3.15× | ||
| 03 | Heat pump | Home & Garden | 3.09× | ||
| 04 | Summer house | Travel & Leisure | 2.79× | ||
| 05 | Nordnet | Business & Career | 2.64× | ||
| 06 | Real property | Home & Garden | 2.60× | ||
| 07 | Holiday cottage | Travel & Leisure | 2.55× | ||
| 08 | Cottage | Travel & Leisure | 2.53× | ||
| 09 | HVAC | Home & Garden | 2.43× | ||
| 10 | Terraced house | Home & Garden | 2.08× | ||
| 11 | Banking | Business & Career | 2.02× | ||
| 12 | Property | Home & Garden | 1.98× | ||
| 13 | Villa | Travel & Leisure | 1.94× | ||
| 14 | Investment | Business & Career | 1.90× | ||
| 15 | Price | Shopping | 1.81× | ||
| 16 | Finance | Business & Career | 1.79× | ||
| 17 | Money | Business & Career | 1.75× | ||
| 18 | Danske Bank | Business & Career | 1.71× | ||
| 19 | Bauhaus | Shopping | 1.61× | ||
| 20 | Personal finance | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.46× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Luxury Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.25× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Travelling | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Mortgage loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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