A data profile of the people who buy, follow and care about Property in Denmark — modelled from more than twelve digital signal sources. Property has an estimated audience of 1,276,466 people in Denmark.
Property has an estimated audience of 1,276,466 people in Denmark. 53.1% are female, 46.9% are male, average age 45.4. Top brand affinities: Elgiganten, Terraced house, Real estate, Germany, Mortgage loans.
Top brand affinities include Elgiganten, Terraced house, Real estate, with strongest over-indexing on Elgiganten (1.63× the country average).
Demographically, the Property audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Property fan in Denmark is balanced, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Property profile in Denmark.
53.1% are female, 46.9% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 45.4 |
| Estimated audience size | 1,276,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Property audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
The strongest cross-interests of the Property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 2.75× | ||
| 02 | Real estate investing | Business & Career | 2.36× | ||
| 03 | French fries | Food & Beverages | 2.31× | ||
| 04 | Terraced house | Home & Garden | 2.26× | ||
| 05 | Heat pump | Home & Garden | 2.18× | ||
| 06 | Sauna | Home & Garden | 2.01× | ||
| 07 | Mortgage loans | Business & Career | 1.98× | ||
| 08 | First-time buyer | Shopping | 1.88× | ||
| 09 | Motorboat | Cars & Mobility | 1.79× | ||
| 10 | Luxury real estate | Business & Career | 1.78× | ||
| 11 | Hardware store | Home & Garden | 1.77× | ||
| 12 | Garden furniture | Home & Garden | 1.77× | ||
| 13 | Public transport | Cars & Mobility | 1.71× | ||
| 14 | Elgiganten | Shopping | 1.63× | ||
| 15 | Greenhouse | Home & Garden | 1.63× | ||
| 16 | Real estate | Business & Career | 1.60× | ||
| 17 | Tesla Motors | Cars & Mobility | 1.60× | ||
| 18 | Renovation | Home & Garden | 1.55× | ||
| 19 | Germany | Travel & Leisure | 1.53× | ||
| 20 | Roskilde Festival | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.51× | |
| DIY Mentality | THRILL | 1.41× | |
| Indulgence | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.93× | |
| Mindfulness | BALANCE | 0.93× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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