A data profile of the people who buy, follow and care about Property in Sweden — modelled from more than twelve digital signal sources. Property has an estimated audience of 1,312,081 people in Sweden.
Property has an estimated audience of 1,312,081 people in Sweden. 52.0% are female, 48.0% are male, average age 46.5. Top brand affinities: Sveriges Television, Real property, Elgiganten, Swedbank, Terraced house.
Top brand affinities include Sveriges Television, Real property, Elgiganten, with strongest over-indexing on Sveriges Television (1.53× the country average).
Demographically, the Property audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Property fan in Sweden is balanced, around 46.5 years old, with strong Quality Awareness tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Property profile in Sweden.
52.0% are female, 48.0% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 46.5 |
| Estimated audience size | 1,312,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Property audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
The strongest cross-interests of the Property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 3.98× | ||
| 02 | Single-family detached home | Home & Garden | 3.60× | ||
| 03 | Terraced house | Home & Garden | 3.28× | ||
| 04 | First-time buyer | Shopping | 2.91× | ||
| 05 | Sauna | Home & Garden | 2.30× | ||
| 06 | Mortgage loans | Business & Career | 2.22× | ||
| 07 | Vattenfall | Home & Garden | 2.10× | ||
| 08 | Luxury real estate | Business & Career | 2.03× | ||
| 09 | Modern architecture | Arts & Culture | 1.71× | ||
| 10 | Elgiganten | Shopping | 1.68× | ||
| 11 | Solar energy | Home & Garden | 1.64× | ||
| 12 | Pizza | Food & Beverages | 1.63× | ||
| 13 | Renewable energy | Business & Career | 1.62× | ||
| 14 | Renovation | Home & Garden | 1.59× | ||
| 15 | Greenhouse | Home & Garden | 1.55× | ||
| 16 | Swedbank | Business & Career | 1.54× | ||
| 17 | Sveriges Television | Technology & Electronics | 1.53× | ||
| 18 | Tele2 | Technology & Electronics | 1.52× | ||
| 19 | Dinner | Food & Beverages | 1.52× | ||
| 20 | Airbnb | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.51× | |
| Career Orientation | POWER | 1.45× | |
| Luxury Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Creativity | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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