A data profile of the people who buy, follow and care about Tele2 in Sweden — modelled from more than twelve digital signal sources. Tele2 has an estimated audience of 2,693,272 people in Sweden.
Tele2 has an estimated audience of 2,693,272 people in Sweden. 40.3% are female, 59.7% are male, average age 43.1. Top brand affinities: Telenor, Elgiganten, Clas Ohlson, Willys, Swedbank.
Top brand affinities include Telenor, Elgiganten, Clas Ohlson, with strongest over-indexing on Telenor (5.48× the country average).
Demographically, the Tele2 audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Tele2 fan in Sweden is more male, around 43.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Telenor.
The key figures that characterise the Tele2 profile in Sweden.
40.3% are female, 59.7% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 43.1 |
| Estimated audience size | 2,693,272 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Tele2 audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 43.0% |
| Lithuania | 21.0% |
| Estonia | 11.3% |
The strongest cross-interests of the Tele2 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telenor | Technology & Electronics | 5.48× | ||
| 02 | Elgiganten | Shopping | 2.70× | ||
| 03 | Willys | Shopping | 2.28× | ||
| 04 | Price | Shopping | 2.02× | ||
| 05 | Clas Ohlson | Shopping | 1.99× | ||
| 06 | Svenska Spel | Games | 1.92× | ||
| 07 | FIFA World Cup | Sports | 1.76× | ||
| 08 | LeoVegas | Games | 1.72× | ||
| 09 | Nordea | Business & Career | 1.71× | ||
| 10 | Soccer | Sports | 1.67× | ||
| 11 | Swedbank | Business & Career | 1.66× | ||
| 12 | Automobiles | Cars & Mobility | 1.64× | ||
| 13 | CrazyGames | Games | 1.58× | ||
| 14 | Avanza | Business & Career | 1.56× | ||
| 15 | Tradera | Shopping | 1.55× | ||
| 16 | Handelsbanken | News | 1.53× | ||
| 17 | Golf | Sports | 1.53× | ||
| 18 | House | Home & Garden | 1.52× | ||
| 19 | Wine | Food & Beverages | 1.52× | ||
| 20 | Systembolaget | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.23× | |
| Social Media Usage | JOY | 1.60× | |
| Healthy Lifestyle | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.35× | |
| Design Affinity | PREMIUM | 0.64× | |
| Healthy Lifestyle | BALANCE | 1.13× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Tele2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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