A data profile of the people who buy, follow and care about FIFA World Cup in Sweden — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 3,126,255 people in Sweden.
FIFA World Cup has an estimated audience of 3,126,255 people in Sweden. 27.3% are female, 72.7% are male, average age 40.2. Top brand affinities: Leicester City F.C., Crystal Palace F.C., Allsvenskan, Fotbollskanalen, Southampton F.C..
Top brand affinities include Leicester City F.C., Crystal Palace F.C., Allsvenskan, with strongest over-indexing on Leicester City F.C. (10.43× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
The typical FIFA World Cup fan in Sweden is more male, around 40.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Leicester City F.C..
The key figures that characterise the FIFA World Cup profile in Sweden.
27.3% are female, 72.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 40.2 |
| Estimated audience size | 3,126,255 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide FIFA World Cup audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crystal Palace F.C. | Sports | 11.25× | ||
| 02 | Sadio Mané | Sports | 10.71× | ||
| 03 | Leicester City F.C. | Sports | 10.43× | ||
| 04 | Virgil van Dijk | Sports | 10.00× | ||
| 05 | Olympique Lyonnais | Sports | 9.89× | ||
| 06 | Southampton F.C. | Sports | 9.13× | ||
| 07 | Real Betis | Sports | 7.82× | ||
| 08 | Sunderland A.F.C. | Sports | 6.82× | ||
| 09 | Marcus Rashford | Sports | 6.75× | ||
| 10 | Newcastle United F.C. | Sports | 6.43× | ||
| 11 | Manchester | Travel & Leisure | 4.95× | ||
| 12 | Flywheel | Home & Garden | 4.37× | ||
| 13 | England | Travel & Leisure | 4.09× | ||
| 14 | Allsvenskan | Sports | 2.43× | ||
| 15 | Fotbollskanalen | Sports | 2.12× | ||
| 16 | Germany | Travel & Leisure | 1.93× | ||
| 17 | Self care | Health | 1.63× | ||
| 18 | Frida Karlsson | Sports | 1.62× | ||
| 19 | Padel (sport) | Sports | 1.52× | ||
| 20 | Travel Adventures | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.68× | |
| Travelling | THRILL | 0.96× | |
| Design Affinity | PREMIUM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.35× | |
| Urban Lifestyle | OPEN | 0.71× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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