A data profile of the people who buy, follow and care about Elgiganten in Sweden — modelled from more than twelve digital signal sources. Elgiganten has an estimated audience of 6,374,528 people in Sweden.
Elgiganten has an estimated audience of 6,374,528 people in Sweden. 46.9% are female, 53.1% are male, average age 42.4. Top brand affinities: Clas Ohlson, PriceRunner, Tradera, Media Markt, Bingolotto.
Top brand affinities include Clas Ohlson, PriceRunner, Tradera, with strongest over-indexing on Clas Ohlson (11.37× the country average).
Demographically, the Elgiganten audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Elgiganten fan in Sweden is balanced, around 42.4 years old, with strong Social Media Usage tendencies and a notable affinity for Clas Ohlson.
The key figures that characterise the Elgiganten profile in Sweden.
46.9% are female, 53.1% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 42.4 |
| Estimated audience size | 6,374,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Elgiganten audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 56.4% |
| Denmark | 38.6% |
| United States | 0.5% |
The strongest cross-interests of the Elgiganten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Media Markt | Shopping | 55.82× | ||
| 02 | Mail order | Fashion & Accessoires | 51.36× | ||
| 03 | NRJ | Music & Radio | 40.44× | ||
| 04 | Sorbet | Food & Beverages | 35.53× | ||
| 05 | Fiskars | Home & Garden | 33.68× | ||
| 06 | Siemens | Home & Garden | 26.26× | ||
| 07 | Komplett | Technology & Electronics | 24.91× | ||
| 08 | PriceRunner | Shopping | 23.53× | ||
| 09 | T.J.Maxx | Shopping | 21.97× | ||
| 10 | Smeg (appliances) | Home & Garden | 18.37× | ||
| 11 | Bingolotto | Movies & TV | 16.52× | ||
| 12 | Peter Forsberg | Sports | 15.55× | ||
| 13 | Clas Ohlson | Shopping | 11.37× | ||
| 14 | Svenska Spel | Games | 10.75× | ||
| 15 | Tradera | Shopping | 9.17× | ||
| 16 | Ellos | Shopping | 8.33× | ||
| 17 | EBay | Shopping | 7.42× | ||
| 18 | Åhléns | Fashion & Accessoires | 6.82× | ||
| 19 | Biltema | Business & Career | 4.81× | ||
| 20 | Google Maps | Internet & Social Media | 3.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 2.91× | |
| Travelling | THRILL | 1.84× | |
| Patriotism | CONSERVATISM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.26× | |
| Healthy Lifestyle | BALANCE | 1.44× | |
| Patriotism | CONSERVATISM | 1.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Elgiganten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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