A data profile of the people who buy, follow and care about Åhléns in Sweden — modelled from more than twelve digital signal sources. Åhléns has an estimated audience of 1,176,530 people in Sweden.
Åhléns has an estimated audience of 1,176,530 people in Sweden. 79.8% are female, 20.2% are male, average age 45.2. Top brand affinities: Elgiganten, Hemnet, IKEA, Biltema, Sveriges Television.
Top brand affinities include Elgiganten, Hemnet, IKEA, with strongest over-indexing on Elgiganten (6.82× the country average).
Demographically, the Åhléns audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Åhléns fan in Sweden is more female, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Åhléns profile in Sweden.
79.8% are female, 20.2% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 45.2 |
| Estimated audience size | 1,176,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Åhléns audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 90.6% |
| Denmark | 2.3% |
| Netherlands | 1.8% |
The strongest cross-interests of the Åhléns audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elgiganten | Shopping | 6.82× | ||
| 02 | Scandinavian Airlines | Travel & Leisure | 4.96× | ||
| 03 | H&M | Shopping | 2.70× | ||
| 04 | Discount stores | Shopping | 2.66× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.39× | ||
| 06 | Shopping malls | Shopping | 2.38× | ||
| 07 | Garden furniture | Home & Garden | 2.29× | ||
| 08 | Hemnet | Home & Garden | 2.28× | ||
| 09 | Fragrances | Beauty & Wellness | 2.24× | ||
| 10 | Cocktail | Food & Beverages | 2.19× | ||
| 11 | IKEA | Home & Garden | 2.09× | ||
| 12 | Biltema | Business & Career | 2.05× | ||
| 13 | Science | Business & Career | 1.89× | ||
| 14 | Sveriges Television | Technology & Electronics | 1.87× | ||
| 15 | Lindex | Fashion & Accessoires | 1.87× | ||
| 16 | Jewelry | Fashion & Accessoires | 1.86× | ||
| 17 | Flower | Home & Garden | 1.85× | ||
| 18 | JYSK | Home & Garden | 1.75× | ||
| 19 | Scandinavia | Travel & Leisure | 1.57× | ||
| 20 | Lidl | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.85× | |
| Design Affinity | PREMIUM | 1.70× | |
| DIY Mentality | THRILL | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Spirituality | BALANCE | 0.91× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Åhléns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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