A data profile of the people who buy, follow and care about Jewelry in Sweden — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 2,908,341 people in Sweden.
Jewelry has an estimated audience of 2,908,341 people in Sweden. 67.2% are female, 32.8% are male, average age 45.1. Top brand affinities: Gina Tricot, Lindex, KappAhl, Ellos, Knitting.
Top brand affinities include Gina Tricot, Lindex, KappAhl, with strongest over-indexing on Gina Tricot (2.05× the country average).
Demographically, the Jewelry audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Jewelry fan in Sweden is more female, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Jewelry profile in Sweden.
67.2% are female, 32.8% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 45.1 |
| Estimated audience size | 2,908,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Jewelry audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cellbes | Fashion & Accessoires | 2.17× | ||
| 02 | Ellos | Shopping | 2.07× | ||
| 03 | Gina Tricot | Fashion & Accessoires | 2.05× | ||
| 04 | KappAhl | Fashion & Accessoires | 2.04× | ||
| 05 | Children's clothing | Fashion & Accessoires | 1.99× | ||
| 06 | Blouse | Fashion & Accessoires | 1.97× | ||
| 07 | Lindex | Fashion & Accessoires | 1.92× | ||
| 08 | Åhléns | Fashion & Accessoires | 1.86× | ||
| 09 | Hemtex | Home & Garden | 1.82× | ||
| 10 | Skirt | Fashion & Accessoires | 1.81× | ||
| 11 | Knitting | Home & Garden | 1.72× | ||
| 12 | Danish design | Home & Garden | 1.72× | ||
| 13 | H&M | Shopping | 1.72× | ||
| 14 | Garden furniture | Home & Garden | 1.60× | ||
| 15 | Skin care | Beauty & Wellness | 1.60× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.59× | ||
| 17 | Dresses | Fashion & Accessoires | 1.57× | ||
| 18 | JYSK | Home & Garden | 1.54× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.53× | ||
| 20 | Discount stores | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.08× | |
| Early Adopter Mentality | POWER | 1.06× | |
| Travelling | THRILL | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.63× | |
| Design Affinity | PREMIUM | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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