A data profile of the people who buy, follow and care about Skin care in Sweden — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 1,558,940 people in Sweden.
Skin care has an estimated audience of 1,558,940 people in Sweden. 77.9% are female, 22.1% are male, average age 45.4. Top brand affinities: Gina Tricot, Women's clothing, Anti-aging cream, Spas, Lindex.
Top brand affinities include Gina Tricot, Women's clothing, Anti-aging cream, with strongest over-indexing on Gina Tricot (2.6× the country average).
Demographically, the Skin care audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Skin care fan in Sweden is more female, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Skin care profile in Sweden.
77.9% are female, 22.1% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 77.9% |
| Male | 22.1% |
| Average age | 45.4 |
| Estimated audience size | 1,558,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Skin care audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 4.16× | ||
| 02 | Natural skin care | Beauty & Wellness | 3.50× | ||
| 03 | Natural product | Food & Beverages | 2.65× | ||
| 04 | Gina Tricot | Fashion & Accessoires | 2.60× | ||
| 05 | Rituals | Beauty & Wellness | 2.22× | ||
| 06 | Women's clothing | Fashion & Accessoires | 2.14× | ||
| 07 | Ellos | Shopping | 2.14× | ||
| 08 | Spas | Beauty & Wellness | 2.05× | ||
| 09 | Children's clothing | Fashion & Accessoires | 2.03× | ||
| 10 | Hemtex | Home & Garden | 2.02× | ||
| 11 | Skin | Beauty & Wellness | 1.98× | ||
| 12 | Lindex | Fashion & Accessoires | 1.95× | ||
| 13 | Beauty salons | Beauty & Wellness | 1.87× | ||
| 14 | Danish design | Home & Garden | 1.84× | ||
| 15 | Dresses | Fashion & Accessoires | 1.77× | ||
| 16 | KappAhl | Fashion & Accessoires | 1.70× | ||
| 17 | Cosmetics | Beauty & Wellness | 1.64× | ||
| 18 | Boozt | Shopping | 1.54× | ||
| 19 | JYSK | Home & Garden | 1.52× | ||
| 20 | Beverages | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.29× | |
| Travelling | THRILL | 1.15× | |
| Creativity | OPEN | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.59× | |
| Social Media Usage | JOY | 0.81× | |
| Design Affinity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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