A data profile of the people who buy, follow and care about Skin care in Finland — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 639,347 people in Finland.
Skin care has an estimated audience of 639,347 people in Finland. 86.4% are female, 13.6% are male, average age 46.4. Top brand affinities: Consumer electronics, Gina Tricot, Stockmann, Pets, Cooking.
Top brand affinities include Consumer electronics, Gina Tricot, Stockmann, with strongest over-indexing on Consumer electronics (1.56× the country average).
Demographically, the Skin care audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Travelling, Need for Security.
The typical Skin care fan in Finland is more female, around 46.4 years old, with strong Travelling tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the Skin care profile in Finland.
86.4% are female, 13.6% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 86.4% |
| Male | 13.6% |
| Average age | 46.4 |
| Estimated audience size | 639,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide Skin care audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 3.97× | ||
| 02 | Foundation (cosmetics) | Beauty & Wellness | 3.89× | ||
| 03 | Moisturizer | Home & Garden | 3.49× | ||
| 04 | Facial | Beauty & Wellness | 3.48× | ||
| 05 | Natural skin care | Beauty & Wellness | 3.41× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 2.24× | ||
| 07 | Natural product | Food & Beverages | 2.24× | ||
| 08 | H&M | Shopping | 1.97× | ||
| 09 | Lindex | Fashion & Accessoires | 1.87× | ||
| 10 | Beauty salons | Beauty & Wellness | 1.85× | ||
| 11 | Stockmann | Shopping | 1.83× | ||
| 12 | Dresses | Fashion & Accessoires | 1.71× | ||
| 13 | Sokos | Shopping | 1.68× | ||
| 14 | Cosmetics | Beauty & Wellness | 1.66× | ||
| 15 | Marimekko | Home & Garden | 1.61× | ||
| 16 | Spas | Beauty & Wellness | 1.60× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.58× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.56× | ||
| 19 | Pets | Pets & Animals | 1.51× | ||
| 20 | Cooking | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.47× | |
| Need for Security | CONSERVATISM | 1.35× | |
| Patriotism | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.50× | |
| Social Media Usage | JOY | 0.60× | |
| Patriotism | CONSERVATISM | 1.29× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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