A data profile of the people who buy, follow and care about Skin care in Portugal — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 2,182,033 people in Portugal.
The average Skin care fan in Portugal is 46.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Personal care, Anti-aging cream, Makeup Tutorials, with strongest over-indexing on Personal care (1.74× the country average).
Demographically, the Skin care audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Skin care fan in Portugal is more female, around 46.1 years old, with strong Extroversion tendencies and a notable affinity for Personal care.
The key figures that characterise the Skin care profile in Portugal.
76.1% are female, 23.9% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 46.1 |
| Estimated audience size | 2,182,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Skin care audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
Where the Skin care audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~300K | 1.32× | |
| 02 | Lisbon District | ~800K | 1.22× | |
| 03 | Porto District | ~600K | 1.22× | |
| 04 | Santarém District | ~100K | 1.22× | |
| 05 | Braga District | ~300K | 1.19× | |
| 06 | Aveiro District | ~200K | 1.10× | |
| 07 | Viseu District | ~80K | 1.07× | |
| 08 | Leiria District | ~100K | 1.04× | |
| 09 | Coimbra District | ~100K | 1.01× | |
| 10 | Faro District | ~100K | 0.99× | |
| 11 | Viana do Castelo District | ~50K | 0.99× | |
| 12 | Castelo Branco District | ~40K | 0.99× | |
| 13 | Bragança District | ~20K | 0.99× | |
| 14 | Vila Real District | ~40K | 0.97× | |
| 15 | Évora District | ~40K | 0.96× | |
| 16 | Beja District | ~30K | 0.92× | |
| 17 | Guarda District | ~30K | 0.92× | |
| 18 | Portalegre District | ~20K | 0.92× | |
| 19 | Azores | ~50K | 0.91× | |
| 20 | Madeira | ~50K | 0.84× |
The strongest cross-interests of the Skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Tutorials | Beauty & Wellness | 3.54× | ||
| 02 | Anti-aging cream | Beauty & Wellness | 2.82× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 2.72× | ||
| 04 | Nail salon | Beauty & Wellness | 2.63× | ||
| 05 | Ageing | Beauty & Wellness | 2.63× | ||
| 06 | Manicure & Pedicure | Beauty & Wellness | 2.52× | ||
| 07 | Facial | Beauty & Wellness | 2.48× | ||
| 08 | Sephora | Shopping | 2.47× | ||
| 09 | Eyebrow | Beauty & Wellness | 2.44× | ||
| 10 | Nail art | Beauty & Wellness | 2.41× | ||
| 11 | Natural skin care | Beauty & Wellness | 2.40× | ||
| 12 | Nail polish | Beauty & Wellness | 2.37× | ||
| 13 | Hair care | Beauty & Wellness | 1.82× | ||
| 14 | Stradivarius | Shopping | 1.76× | ||
| 15 | Personal care | Health | 1.74× | ||
| 16 | Self-awareness | Health | 1.71× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.63× | ||
| 18 | Self-esteem | Health | 1.60× | ||
| 19 | Self-knowledge (psychology) | Health | 1.59× | ||
| 20 | Skin | Beauty & Wellness | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.26× | |
| Mindfulness | BALANCE | 1.21× | |
| Creativity | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Need for Security | CONSERVATISM | 0.56× | |
| Career Orientation | POWER | 0.74× |
Skin care has an estimated audience of 2,182,033 people in Portugal, concentrated in Lisbon District and Porto District.
76.1% of Skin care fans are female, 23.9% are male, with an average age of 46.1 years.
Skin care fans show strongest brand affinity for Personal care (1.74×), Anti-aging cream (2.82×), and Makeup Tutorials (3.54×) over the country average.
Skin care fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Skin care itself, the audience over-indexes on Anti-aging cream (2.82×), Makeup Tutorials (3.54×), Eyebrow (2.44×), and Beauty salons (1.63×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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