A data profile of the people who buy, follow and care about Skin in Portugal — modelled from more than twelve digital signal sources. Skin has an estimated audience of 2,507,730 people in Portugal.
The average Skin fan in Portugal is 45.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include WhatsApp, Spas, Self-esteem, with strongest over-indexing on WhatsApp (1.59× the country average).
Demographically, the Skin audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Extroversion, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Skin fan in Portugal is more female, around 45.6 years old, with strong Extroversion tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Skin profile in Portugal.
71.6% are female, 28.4% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 45.6 |
| Estimated audience size | 2,507,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Skin audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
Where the Skin audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~800K | 1.54× | |
| 02 | Santarém District | ~200K | 1.54× | |
| 03 | Braga District | ~300K | 1.37× | |
| 04 | Viseu District | ~100K | 1.29× | |
| 05 | Aveiro District | ~200K | 1.21× | |
| 06 | Leiria District | ~200K | 1.18× | |
| 07 | Coimbra District | ~100K | 1.18× | |
| 08 | Lisbon District | ~900K | 1.14× | |
| 09 | Setúbal District | ~300K | 1.14× | |
| 10 | Viana do Castelo District | ~60K | 1.00× | |
| 11 | Vila Real District | ~50K | 1.00× | |
| 12 | Bragança District | ~30K | 0.97× | |
| 13 | Évora District | ~40K | 0.93× | |
| 14 | Beja District | ~40K | 0.88× | |
| 15 | Guarda District | ~30K | 0.88× | |
| 16 | Castelo Branco District | ~40K | 0.87× | |
| 17 | Faro District | ~100K | 0.85× | |
| 18 | Portalegre District | ~20K | 0.81× | |
| 19 | Azores | ~50K | 0.73× | |
| 20 | Madeira | ~50K | 0.68× |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nail salon | Beauty & Wellness | 1.98× | ||
| 02 | Natural skin care | Beauty & Wellness | 1.85× | ||
| 03 | Waxing | Beauty & Wellness | 1.81× | ||
| 04 | Lipstick | Beauty & Wellness | 1.80× | ||
| 05 | Hair removal | Beauty & Wellness | 1.78× | ||
| 06 | Permanent makeup | Beauty & Wellness | 1.75× | ||
| 07 | Shampoo | Beauty & Wellness | 1.74× | ||
| 08 | Lingerie | Fashion & Accessoires | 1.72× | ||
| 09 | Costume jewelry | Fashion & Accessoires | 1.70× | ||
| 10 | Hair conditioner | Beauty & Wellness | 1.66× | ||
| 11 | Black Friday (shopping) | Shopping | 1.64× | ||
| 12 | EDreams | Travel & Leisure | 1.63× | ||
| 13 | Internet & Social Media | 1.59× | |||
| 14 | Manicure | Beauty & Wellness | 1.59× | ||
| 15 | Spas | Beauty & Wellness | 1.56× | ||
| 16 | Skin care | Beauty & Wellness | 1.55× | ||
| 17 | Sunglasses | Fashion & Accessoires | 1.53× | ||
| 18 | Self-esteem | Health | 1.52× | ||
| 19 | Romance novels | Literature | 1.52× | ||
| 20 | Fast food restaurants | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.40× | |
| Indulgence | JOY | 1.34× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.92× | |
| Spirituality | BALANCE | 0.97× | |
| Risk Appetite | THRILL | 1.00× |
Skin has an estimated audience of 2,507,730 people in Portugal, concentrated in Lisbon District and Porto District.
71.6% of Skin fans are female, 28.4% are male, with an average age of 45.6 years.
Skin fans show strongest brand affinity for WhatsApp (1.59×), Spas (1.56×), and Self-esteem (1.52×) over the country average.
Skin fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~800K), and Braga District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Skin itself, the audience over-indexes on Spas (1.56×), Self-esteem (1.52×), Lingerie (1.72×), and Black Friday (shopping) (1.64×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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