A data profile of the people who buy, follow and care about Skin in Netherlands — modelled from more than twelve digital signal sources. Skin has an estimated audience of 2,436,648 people in Netherlands.
The average Skin fan in Netherlands is 44.8 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Etos, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (1.94× the country average).
Demographically, the Skin audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Skin fan in Netherlands is more female, around 44.8 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Skin profile in Netherlands.
76.1% are female, 23.9% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 44.8 |
| Estimated audience size | 2,436,648 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Skin audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
Where the Skin audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 2.22× | |
| 02 | Zuid-Holland | ~700K | 1.30× | |
| 03 | North Brabant | ~400K | 1.16× | |
| 04 | Groningen | ~90K | 1.12× | |
| 05 | Gelderland | ~300K | 0.94× | |
| 06 | Flevoland | ~60K | 0.94× | |
| 07 | Utrecht | ~200K | 0.89× | |
| 08 | Overijssel | ~100K | 0.77× | |
| 09 | Limburg | ~100K | 0.76× | |
| 10 | Drenthe | ~60K | 0.75× | |
| 11 | Friesland | ~70K | 0.72× | |
| 12 | Zeeland | ~30K | 0.64× |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Etos | Health | 2.37× | ||
| 02 | Spas | Beauty & Wellness | 2.21× | ||
| 03 | Hairstyle | Beauty & Wellness | 2.16× | ||
| 04 | Hair products | Beauty & Wellness | 2.06× | ||
| 05 | Walking | Sports | 2.00× | ||
| 06 | Tattoos | Fashion & Accessoires | 1.97× | ||
| 07 | Internet & Social Media | 1.96× | |||
| 08 | Jumbo (supermarket) | Shopping | 1.94× | ||
| 09 | Happiness | Health | 1.90× | ||
| 10 | Psychology | Business & Career | 1.80× | ||
| 11 | Hornbach | Shopping | 1.74× | ||
| 12 | Belgium | Travel & Leisure | 1.69× | ||
| 13 | Rabobank | Business & Career | 1.68× | ||
| 14 | Aldi | Shopping | 1.62× | ||
| 15 | Family | Kids & Family | 1.59× | ||
| 16 | Canada | Travel & Leisure | 1.59× | ||
| 17 | Kruidvat | Shopping | 1.56× | ||
| 18 | Bol.com | Shopping | 1.55× | ||
| 19 | Shoes | Fashion & Accessoires | 1.51× | ||
| 20 | ABN AMRO | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.10× | |
| Mindfulness | BALANCE | 1.54× | |
| Risk Appetite | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.97× | |
| Quality Awareness | PREMIUM | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.01× |
Skin has an estimated audience of 2,436,648 people in Netherlands, concentrated in North Holland and Zuid-Holland.
76.1% of Skin fans are female, 23.9% are male, with an average age of 44.8 years.
Skin fans show strongest brand affinity for Jumbo (supermarket) (1.94×), Etos (2.37×), and WhatsApp (1.96×) over the country average.
Skin fans in Netherlands are most concentrated in North Holland (reach ~1M), Zuid-Holland (reach ~700K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Skin itself, the audience over-indexes on Etos (2.37×), WhatsApp (1.96×), Hornbach (1.74×), and Rabobank (1.68×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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