A data profile of the people who buy, follow and care about Skin in India — modelled from more than twelve digital signal sources. Skin has an estimated audience of 12,631,969 people in India.
Skin has an estimated audience of 12,631,969 people in India. 45.4% are female, 54.6% are male, average age 32.5. Top brand affinities: Hairstyle, Spas, Facial, Leather, Moisturizer.
Top brand affinities include Hairstyle, Spas, Facial, with strongest over-indexing on Hairstyle (1.85× the country average).
Demographically, the Skin audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
The typical Skin fan in India is balanced, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Hairstyle.
The key figures that characterise the Skin profile in India.
45.4% are female, 54.6% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 32.5 |
| Estimated audience size | 12,631,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 33% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Skin audience comes from India.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Facial | Beauty & Wellness | 2.52× | ||
| 02 | Leather | Fashion & Accessoires | 2.39× | ||
| 03 | BB cream | Beauty & Wellness | 2.28× | ||
| 04 | Moisturizer | Home & Garden | 1.93× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 1.92× | ||
| 06 | Hair coloring | Beauty & Wellness | 1.89× | ||
| 07 | Cleanser | Beauty & Wellness | 1.88× | ||
| 08 | Hairstyle | Beauty & Wellness | 1.85× | ||
| 09 | Kindergarten | Kids & Family | 1.85× | ||
| 10 | Spas | Beauty & Wellness | 1.76× | ||
| 11 | Genetics | Kids & Family | 1.76× | ||
| 12 | Necklace | Fashion & Accessoires | 1.73× | ||
| 13 | Wedding dress | Fashion & Accessoires | 1.71× | ||
| 14 | Bracelet | Fashion & Accessoires | 1.68× | ||
| 15 | Lingerie | Fashion & Accessoires | 1.64× | ||
| 16 | Dinner | Food & Beverages | 1.61× | ||
| 17 | True Detective | Movies & TV | 1.56× | ||
| 18 | Desserts | Food & Beverages | 1.55× | ||
| 19 | Shampoo | Beauty & Wellness | 1.52× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.32× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| Quality Awareness | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Travelling | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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