A data profile of the people who buy, follow and care about Skin in Denmark — modelled from more than twelve digital signal sources. Skin has an estimated audience of 1,461,480 people in Denmark.
Skin has an estimated audience of 1,461,480 people in Denmark. 75.0% are female, 25.0% are male, average age 45.7. Top brand affinities: Tattoos, Happiness, Self-esteem, Hairstyle, Skin care.
Top brand affinities include Tattoos, Happiness, Self-esteem, with strongest over-indexing on Tattoos (2.11× the country average).
Demographically, the Skin audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Skin fan in Denmark is more female, around 45.7 years old, with strong Extroversion tendencies and a notable affinity for Tattoos.
The key figures that characterise the Skin profile in Denmark.
75.0% are female, 25.0% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 45.7 |
| Estimated audience size | 1,461,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide Skin audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Facial | Beauty & Wellness | 3.40× | ||
| 02 | Collagen | Beauty & Wellness | 2.82× | ||
| 03 | Tattoos | Fashion & Accessoires | 2.11× | ||
| 04 | Manicure | Beauty & Wellness | 2.11× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 2.11× | ||
| 06 | Self-esteem | Health | 1.84× | ||
| 07 | Skin care | Beauty & Wellness | 1.82× | ||
| 08 | Hairstyle | Beauty & Wellness | 1.73× | ||
| 09 | Self-love | Health | 1.63× | ||
| 10 | Lingerie | Fashion & Accessoires | 1.59× | ||
| 11 | Black Friday (shopping) | Shopping | 1.55× | ||
| 12 | Bracelet | Fashion & Accessoires | 1.54× | ||
| 13 | First-person shooter games | Games | 1.54× | ||
| 14 | Happiness | Health | 1.53× | ||
| 15 | Sunglasses | Fashion & Accessoires | 1.53× | ||
| 16 | Department store | Shopping | 1.53× | ||
| 17 | Musical theatre | Movies & TV | 1.52× | ||
| 18 | Charity and causes | Business & Career | 1.51× | ||
| 19 | Apprenticeship | Business & Career | 1.50× | ||
| 20 | Biology | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.10× | |
| Community Orientation | OPEN | 1.36× | |
| Tradition | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Risk Appetite | THRILL | 0.97× | |
| Luxury Orientation | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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