A data profile of the people who buy, follow and care about Lingerie in Denmark — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 779,049 people in Denmark.
Lingerie has an estimated audience of 779,049 people in Denmark. 78.6% are female, 21.4% are male, average age 45.2. Top brand affinities: Matas (drug store), Føtex, IKEA, Bilka, Lace.
Top brand affinities include Matas (drug store), Føtex, IKEA, with strongest over-indexing on Matas (drug store) (2.01× the country average).
Demographically, the Lingerie audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Lingerie fan in Denmark is more female, around 45.2 years old, with strong Travelling tendencies and a notable affinity for Matas (drug store).
The key figures that characterise the Lingerie profile in Denmark.
78.6% are female, 21.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 45.2 |
| Estimated audience size | 779,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Lingerie audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
The strongest cross-interests of the Lingerie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lace | Fashion & Accessoires | 5.27× | ||
| 02 | Pajamas | Fashion & Accessoires | 4.26× | ||
| 03 | Swimsuit | Fashion & Accessoires | 3.41× | ||
| 04 | Skirt | Fashion & Accessoires | 2.78× | ||
| 05 | Blouse | Fashion & Accessoires | 2.52× | ||
| 06 | Dresses | Fashion & Accessoires | 2.22× | ||
| 07 | Matas (drug store) | Shopping | 2.01× | ||
| 08 | Men's clothing | Fashion & Accessoires | 1.89× | ||
| 09 | Trousers | Fashion & Accessoires | 1.88× | ||
| 10 | Sales promotion | Shopping | 1.84× | ||
| 11 | Woman | Kids & Family | 1.80× | ||
| 12 | Footwear | Fashion & Accessoires | 1.69× | ||
| 13 | Føtex | Shopping | 1.67× | ||
| 14 | IKEA | Home & Garden | 1.66× | ||
| 15 | Momondo | Travel & Leisure | 1.64× | ||
| 16 | Scandinavia | Travel & Leisure | 1.64× | ||
| 17 | Child | Kids & Family | 1.59× | ||
| 18 | Shoes | Fashion & Accessoires | 1.56× | ||
| 19 | Bilka | Shopping | 1.51× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.73× | |
| Social Media Usage | JOY | 0.67× | |
| Patriotism | CONSERVATISM | 0.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.15× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Social Media Usage | JOY | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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