A data profile of the people who buy, follow and care about Sales promotion in Denmark — modelled from more than twelve digital signal sources. Sales promotion has an estimated audience of 1,739,853 people in Denmark.
Sales promotion has an estimated audience of 1,739,853 people in Denmark. 60.8% are female, 39.2% are male, average age 46.0. Top brand affinities: Deal of the day, Black Friday (shopping), Novo Nordisk, Bracelet, Drop shipping.
Top brand affinities include Deal of the day, Black Friday (shopping), Novo Nordisk, with strongest over-indexing on Deal of the day (3.99× the country average).
Demographically, the Sales promotion audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
The typical Sales promotion fan in Denmark is more female, around 46.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Sales promotion profile in Denmark.
60.8% are female, 39.2% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 46.0 |
| Estimated audience size | 1,739,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Sales promotion audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
The strongest cross-interests of the Sales promotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 4.00× | ||
| 02 | Deal of the day | Shopping | 3.99× | ||
| 03 | Black Friday (shopping) | Shopping | 2.62× | ||
| 04 | Mango | Shopping | 2.49× | ||
| 05 | Bikini | Fashion & Accessoires | 2.27× | ||
| 06 | Lingerie | Fashion & Accessoires | 1.84× | ||
| 07 | Bracelet | Fashion & Accessoires | 1.83× | ||
| 08 | Intersport | Shopping | 1.83× | ||
| 09 | Drop shipping | Shopping | 1.81× | ||
| 10 | Sunglasses | Fashion & Accessoires | 1.77× | ||
| 11 | Hairstyle | Beauty & Wellness | 1.65× | ||
| 12 | Royal Copenhagen | Home & Garden | 1.64× | ||
| 13 | Pension | Business & Career | 1.64× | ||
| 14 | Novo Nordisk | Health | 1.61× | ||
| 15 | Baggage | Fashion & Accessoires | 1.61× | ||
| 16 | Self-esteem | Health | 1.60× | ||
| 17 | Kindergarten | Kids & Family | 1.55× | ||
| 18 | Modern architecture | Arts & Culture | 1.52× | ||
| 19 | Dinner | Food & Beverages | 1.51× | ||
| 20 | Sportswear (activewear) | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.91× | |
| Extroversion | THRILL | 1.33× | |
| Indulgence | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| Mindfulness | BALANCE | 0.95× | |
| Spirituality | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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