A data profile of the people who buy, follow and care about Sales promotion in Ireland — modelled from more than twelve digital signal sources. Sales promotion has an estimated audience of 1,205,781 people in Ireland.
Sales promotion has an estimated audience of 1,205,781 people in Ireland. 64.3% are female, 35.7% are male, average age 41.9. Top brand affinities: TK Maxx, Desserts, Circle K, Dinner, Kitchenware.
Top brand affinities include TK Maxx, Desserts, Circle K, with strongest over-indexing on TK Maxx (1.51× the country average).
Demographically, the Sales promotion audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Sales promotion fan in Ireland is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for TK Maxx.
The key figures that characterise the Sales promotion profile in Ireland.
64.3% are female, 35.7% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 41.9 |
| Estimated audience size | 1,205,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Sales promotion audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
The strongest cross-interests of the Sales promotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Groupon | Internet & Social Media | 1.97× | ||
| 02 | Kitchenware | Home & Garden | 1.88× | ||
| 03 | Microwave oven | Home & Garden | 1.79× | ||
| 04 | Lip balm | Beauty & Wellness | 1.77× | ||
| 05 | Emmerdale | Movies & TV | 1.65× | ||
| 06 | Face powder | Beauty & Wellness | 1.63× | ||
| 07 | Gluten-free diet | Food & Beverages | 1.62× | ||
| 08 | Crossword | Games | 1.61× | ||
| 09 | Bedroom furniture | Home & Garden | 1.58× | ||
| 10 | Wedding dress | Fashion & Accessoires | 1.58× | ||
| 11 | Bed frame | Home & Garden | 1.58× | ||
| 12 | Hat | Fashion & Accessoires | 1.56× | ||
| 13 | Circle K | Shopping | 1.55× | ||
| 14 | Dinner | Food & Beverages | 1.54× | ||
| 15 | Sunglasses | Fashion & Accessoires | 1.54× | ||
| 16 | Bracelet | Fashion & Accessoires | 1.52× | ||
| 17 | Concealer | Beauty & Wellness | 1.52× | ||
| 18 | TK Maxx | Shopping | 1.51× | ||
| 19 | Desserts | Food & Beverages | 1.51× | ||
| 20 | Trivago | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.51× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Design Affinity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.93× | |
| Risk Appetite | THRILL | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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