A data profile of the people who buy, follow and care about Dinner in Ireland — modelled from more than twelve digital signal sources. Dinner has an estimated audience of 791,257 people in Ireland.
Dinner has an estimated audience of 791,257 people in Ireland. 67.6% are female, 32.4% are male, average age 42.9. Top brand affinities: Boylesports, SuperValu (United States), Aer Lingus, Sporting Life (British newspaper), Allied Irish Banks.
Top brand affinities include Boylesports, SuperValu (United States), Aer Lingus, with strongest over-indexing on Boylesports (1.65× the country average).
Demographically, the Dinner audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
The typical Dinner fan in Ireland is more female, around 42.9 years old, with strong Social Media Usage tendencies and a notable affinity for Boylesports.
The key figures that characterise the Dinner profile in Ireland.
67.6% are female, 32.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 42.9 |
| Estimated audience size | 791,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Dinner audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.0% |
The strongest cross-interests of the Dinner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local food | Food & Beverages | 2.58× | ||
| 02 | Lunch | Food & Beverages | 2.53× | ||
| 03 | Eating | Food & Beverages | 2.20× | ||
| 04 | Just Eat | Food & Beverages | 2.19× | ||
| 05 | Fast food | Food & Beverages | 1.91× | ||
| 06 | SuperValu (United States) | Shopping | 1.86× | ||
| 07 | Spar (retailer) | Shopping | 1.71× | ||
| 08 | Boylesports | Games | 1.65× | ||
| 09 | Racing Post | Sports | 1.62× | ||
| 10 | Sporting Life (British newspaper) | Sports | 1.60× | ||
| 11 | Aer Lingus | Travel & Leisure | 1.59× | ||
| 12 | Allied Irish Banks | Business & Career | 1.58× | ||
| 13 | Recipes | Food & Beverages | 1.58× | ||
| 14 | Ticketmaster | Travel & Leisure | 1.57× | ||
| 15 | Shane Lowry | Sports | 1.57× | ||
| 16 | Bank of Ireland | Business & Career | 1.55× | ||
| 17 | Northern Europe | Politics & Society | 1.55× | ||
| 18 | Kitchen | Home & Garden | 1.54× | ||
| 19 | Cooking | Food & Beverages | 1.51× | ||
| 20 | Gift | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.09× | |
| Design Affinity | PREMIUM | 1.07× | |
| Convenience Orientation | PREMIUM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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