Rascasse Audience Intelligence

Allied Irish Banks Target Market in Ireland

A data profile of the people who buy, follow and care about Allied Irish Banks in Ireland — modelled from more than twelve digital signal sources. Allied Irish Banks has an estimated audience of 2,586,986 people in Ireland.

#1among Bank in Ireland#12among Brand in Ireland#1in Business & Career

Allied Irish Banks has an estimated audience of 2,586,986 people in Ireland. 47.5% are female, 52.5% are male, average age 45.7. Top brand affinities: Screwfix, Racing Post, Now TV, William Hill (bookmaker), Virgin Media.

Top brand affinities include Screwfix, Racing Post, Now TV, with strongest over-indexing on Screwfix (1.72× the country average).

Demographically, the Allied Irish Banks audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

The typical Allied Irish Banks fan in Ireland is balanced, around 45.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Screwfix.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Allied Irish Banks profile in Ireland.

Audience size
2.6M
in Ireland
Gender
47.5%♀
52.5% male
Age
45.7
average years
Country rank
#48
Brand in Ireland
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Allied Irish Banks

47.5% are female, 52.5% are male, average age 45.7.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Allied Irish Banks audience in Ireland
MetricValue
Female47.5%
Male52.5%
Average age45.7
Estimated audience size2,586,986
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Allied Irish Banks audience in Ireland
Age bracketShare%
16-195%
20-2914%
30-3923%
40-4926%
50+32%
Fig. 04

Worldwide distribution

67.1%

of the worldwide Allied Irish Banks audience comes from Ireland.

Worldwide audience distribution share by country for Allied Irish Banks
CountryShare
Ireland67.1%
United Kingdom7.4%
United States4.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allied Irish Banks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allied Irish Banks audience
#·InterestCategoryAffinity×
01Now TVMovies & TV2.67×
02Costa CoffeeFood & Beverages2.14×
03Wood flooringHome & Garden1.95×
04Online pokerGames1.89×
05LadbrokesGames1.80×
06William Hill (bookmaker)Games1.79×
07CasinoGames1.78×
08Online gamblingGames1.74×
09ScrewfixHome & Garden1.72×
10Health insuranceBusiness & Career1.71×
11UniversityBusiness & Career1.66×
12CrosswordGames1.62×
13Racing PostSports1.61×
14DinnerFood & Beverages1.58×
15Circle KShopping1.57×
16Virgin MediaTechnology & Electronics1.55×
17BeachesTravel & Leisure1.53×
18CarpetHome & Garden1.52×
19Mixed martial artsSports1.52×
20WalkingSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allied Irish Banks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allied Irish Banks audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.26×
Community OrientationOPEN1.20×
Career OrientationPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allied Irish Banks audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
CreativityOPEN0.75×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for Allied Irish Banks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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