A data profile of the people who buy, follow and care about Virgin Media in Ireland — modelled from more than twelve digital signal sources. Virgin Media has an estimated audience of 959,859 people in Ireland.
Virgin Media has an estimated audience of 959,859 people in Ireland. 53.5% are female, 46.5% are male, average age 42.8. Top brand affinities: Paddy Power, Boylesports, Allied Irish Banks, Racing Post, Bank of Ireland.
Top brand affinities include Paddy Power, Boylesports, Allied Irish Banks, with strongest over-indexing on Paddy Power (1.71× the country average).
Demographically, the Virgin Media audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Virgin Media fan in Ireland is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Paddy Power.
The key figures that characterise the Virgin Media profile in Ireland.
53.5% are female, 46.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 42.8 |
| Estimated audience size | 959,859 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Virgin Media audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 83.3% |
| Ireland | 6.1% |
| India | 2.2% |
The strongest cross-interests of the Virgin Media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sky Go | Movies & TV | 2.31× | ||
| 02 | 4K resolution | Technology & Electronics | 2.09× | ||
| 03 | Roy Keane | Sports | 1.83× | ||
| 04 | Boylesports | Games | 1.78× | ||
| 05 | Celtic FC | Sports | 1.72× | ||
| 06 | Paddy Power | Games | 1.71× | ||
| 07 | Racing Post | Sports | 1.69× | ||
| 08 | At the Races | Sports | 1.68× | ||
| 09 | William Hill (bookmaker) | Games | 1.59× | ||
| 10 | Television network | Movies & TV | 1.58× | ||
| 11 | Channel 4 | Movies & TV | 1.58× | ||
| 12 | RTÉ Sport | Sports | 1.56× | ||
| 13 | Allied Irish Banks | Business & Career | 1.55× | ||
| 14 | Bet365 | Games | 1.55× | ||
| 15 | Tesco Mobile | Technology & Electronics | 1.54× | ||
| 16 | Pádraig Harrington | Sports | 1.53× | ||
| 17 | Bank of Ireland | Business & Career | 1.52× | ||
| 18 | Aviva Stadium | Sports | 1.52× | ||
| 19 | Sports betting | Games | 1.51× | ||
| 20 | Aston Villa F.C. | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Social Media Usage | JOY | 1.11× | |
| Design Affinity | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.62× | |
| Travelling | THRILL | 0.77× | |
| Need for Security | CONSERVATISM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Virgin Media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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