A data profile of the people who buy, follow and care about Aviva Stadium in Ireland — modelled from more than twelve digital signal sources. Aviva Stadium has an estimated audience of 1,261,522 people in Ireland.
Aviva Stadium has an estimated audience of 1,261,522 people in Ireland. 25.3% are female, 74.7% are male, average age 35.5. Top brand affinities: Ticketmaster, Manchester United F.C., Aer Lingus, Racing Post, Aston Villa F.C..
Top brand affinities include Ticketmaster, Manchester United F.C., Aer Lingus, with strongest over-indexing on Ticketmaster (4.09× the country average).
Demographically, the Aviva Stadium audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Aviva Stadium fan in Ireland is more male, around 35.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Ticketmaster.
The key figures that characterise the Aviva Stadium profile in Ireland.
25.3% are female, 74.7% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 35.5 |
| Estimated audience size | 1,261,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Aviva Stadium audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 50.9% |
| United Kingdom | 24.1% |
| United States | 11.7% |
The strongest cross-interests of the Aviva Stadium audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ticketmaster | Travel & Leisure | 4.09× | ||
| 02 | Crystal Palace F.C. | Sports | 4.09× | ||
| 03 | Ligue 1 | Sports | 3.90× | ||
| 04 | Leicester City F.C. | Sports | 3.72× | ||
| 05 | Everton F.C. | Sports | 3.22× | ||
| 06 | BBC Sport | Sports | 2.85× | ||
| 07 | UEFA Europa League | Sports | 2.78× | ||
| 08 | Aston Villa F.C. | Sports | 2.76× | ||
| 09 | Tottenham Hotspur F.C. | Sports | 2.60× | ||
| 10 | Chelsea F.C. | Sports | 2.57× | ||
| 11 | Arsenal F.C. | Sports | 2.41× | ||
| 12 | Sports betting | Games | 2.04× | ||
| 13 | Racing Post | Sports | 1.92× | ||
| 14 | Manchester United F.C. | Sports | 1.88× | ||
| 15 | Mixed martial arts | Sports | 1.85× | ||
| 16 | Aer Lingus | Travel & Leisure | 1.72× | ||
| 17 | Circle K | Shopping | 1.72× | ||
| 18 | Weather | Home & Garden | 1.70× | ||
| 19 | UEFA Champions League | Sports | 1.58× | ||
| 20 | FIFA World Cup | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.16× | |
| Indulgence | JOY | 1.15× | |
| Spirituality | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Creativity | OPEN | 0.66× | |
| Risk Appetite | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Aviva Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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