A data profile of the people who buy, follow and care about FIFA World Cup in Ireland — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 1,588,990 people in Ireland.
FIFA World Cup has an estimated audience of 1,588,990 people in Ireland. 25.5% are female, 74.5% are male, average age 34.2. Top brand affinities: Boylesports, Paddy Power, Manchester City F.C., Manchester United F.C., Premier League.
Top brand affinities include Boylesports, Paddy Power, Manchester City F.C., with strongest over-indexing on Boylesports (1.81× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical FIFA World Cup fan in Ireland is more male, around 34.2 years old, with strong Social Media Usage tendencies and a notable affinity for Boylesports.
The key figures that characterise the FIFA World Cup profile in Ireland.
25.5% are female, 74.5% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 25.5% |
| Male | 74.5% |
| Average age | 34.2 |
| Estimated audience size | 1,588,990 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide FIFA World Cup audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 4.23× | ||
| 02 | Juventus F.C. | Sports | 3.78× | ||
| 03 | Evan Ferguson | Sports | 3.24× | ||
| 04 | Serie A | Sports | 3.24× | ||
| 05 | UEFA Champions League | Sports | 3.03× | ||
| 06 | Real Madrid C.F. | Sports | 3.03× | ||
| 07 | UEFA Europa League | Sports | 2.97× | ||
| 08 | Liverpool F.C. | Sports | 2.65× | ||
| 09 | Premier League | Sports | 2.42× | ||
| 10 | Arsenal F.C. | Sports | 2.27× | ||
| 11 | FC Barcelona | Sports | 2.16× | ||
| 12 | Manchester United F.C. | Sports | 2.05× | ||
| 13 | RTÉ Sport | Sports | 1.97× | ||
| 14 | Leinster Rugby | Sports | 1.82× | ||
| 15 | Boylesports | Games | 1.81× | ||
| 16 | Rory McIlroy | Sports | 1.78× | ||
| 17 | Racing Post | Sports | 1.57× | ||
| 18 | Aviva Stadium | Sports | 1.56× | ||
| 19 | Paddy Power | Games | 1.53× | ||
| 20 | Shane Lowry | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.28× | |
| Patriotism | CONSERVATISM | 1.06× | |
| Need for Security | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.67× | |
| Design Affinity | PREMIUM | 0.68× | |
| Need for Security | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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