A data profile of the people who buy, follow and care about Racing Post in Ireland — modelled from more than twelve digital signal sources. Racing Post has an estimated audience of 1,773,880 people in Ireland.
Racing Post has an estimated audience of 1,773,880 people in Ireland. 29.4% are female, 70.6% are male, average age 45.0. Top brand affinities: Boylesports, Paddy Power, At the Races, Racing UK, DoneDeal.
Top brand affinities include Boylesports, Paddy Power, At the Races, with strongest over-indexing on Boylesports (6.43× the country average).
Demographically, the Racing Post audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
The typical Racing Post fan in Ireland is more male, around 45.0 years old, with strong Social Media Usage tendencies and a notable affinity for Boylesports.
The key figures that characterise the Racing Post profile in Ireland.
29.4% are female, 70.6% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 45.0 |
| Estimated audience size | 1,773,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Racing Post audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 72.9% |
| Ireland | 12.2% |
| Spain | 2.5% |
The strongest cross-interests of the Racing Post audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aidan O'Brien | Sports | 11.53× | ||
| 02 | Racing UK | Sports | 11.45× | ||
| 03 | Cheltenham Festival | Sports | 11.00× | ||
| 04 | Grand National | Sports | 10.98× | ||
| 05 | Cheltenham Racecourse | Sports | 9.87× | ||
| 06 | Ascot Racecourse | Sports | 9.17× | ||
| 07 | Thoroughbred horse racing | Sports | 8.12× | ||
| 08 | At the Races | Sports | 7.69× | ||
| 09 | Boylesports | Games | 6.43× | ||
| 10 | Betway | Games | 6.17× | ||
| 11 | Ladbrokes | Games | 4.69× | ||
| 12 | Bet365 | Games | 4.11× | ||
| 13 | Betfair | Games | 4.11× | ||
| 14 | William Hill (bookmaker) | Games | 4.07× | ||
| 15 | Paddy Power | Games | 3.26× | ||
| 16 | Shane Lowry | Sports | 2.60× | ||
| 17 | RTÉ Sport | Sports | 2.53× | ||
| 18 | Bus Éireann | Cars & Mobility | 2.49× | ||
| 19 | Allied Irish Banks | Business & Career | 1.61× | ||
| 20 | DoneDeal | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.55× | |
| Design Affinity | PREMIUM | 1.06× | |
| Patriotism | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.87× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Patriotism | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Racing Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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