A data profile of the people who buy, follow and care about DoneDeal in Ireland — modelled from more than twelve digital signal sources. DoneDeal has an estimated audience of 7,745,082 people in Ireland.
DoneDeal has an estimated audience of 7,745,082 people in Ireland. 32.9% are female, 67.1% are male, average age 44.8. Top brand affinities: Screwfix, Used car, Electric car, Racing Post, Škoda Auto.
Top brand affinities include Screwfix, Used car, Electric car, with strongest over-indexing on Screwfix (1.86× the country average).
Demographically, the DoneDeal audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical DoneDeal fan in Ireland is more male, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Screwfix.
The key figures that characterise the DoneDeal profile in Ireland.
32.9% are female, 67.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 44.8 |
| Estimated audience size | 7,745,082 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 27% | |
| 40-49 | 30% | |
| 50+ | 25% |
of the worldwide DoneDeal audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 85.5% |
| United Kingdom | 4.7% |
| Brazil | 2.5% |
The strongest cross-interests of the DoneDeal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Suzuki Jimny | Cars & Mobility | 3.85× | ||
| 02 | Kia Sportage | Cars & Mobility | 3.85× | ||
| 03 | Peugeot 3008 | Cars & Mobility | 3.85× | ||
| 04 | Electric car | Cars & Mobility | 2.87× | ||
| 05 | Škoda Auto | Cars & Mobility | 2.80× | ||
| 06 | Used car | Cars & Mobility | 2.38× | ||
| 07 | Air pollution | Health | 2.31× | ||
| 08 | Hyundai | Cars & Mobility | 2.18× | ||
| 09 | Credit (finance) | Business & Career | 2.15× | ||
| 10 | Solar energy | Home & Garden | 2.02× | ||
| 11 | SUVs | Cars & Mobility | 1.97× | ||
| 12 | Motorcycles | Cars & Mobility | 1.92× | ||
| 13 | Toyota | Cars & Mobility | 1.91× | ||
| 14 | Electric vehicle | Cars & Mobility | 1.89× | ||
| 15 | Screwfix | Home & Garden | 1.86× | ||
| 16 | Volkswagen | Cars & Mobility | 1.83× | ||
| 17 | Rail transport | Travel & Leisure | 1.80× | ||
| 18 | Public transport | Cars & Mobility | 1.77× | ||
| 19 | Racing Post | Sports | 1.52× | ||
| 20 | Mixed martial arts | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| DIY Mentality | THRILL | 1.27× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Creativity | OPEN | 0.74× | |
| Early Adopter Mentality | POWER | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for DoneDeal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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