A data profile of the people who buy, follow and care about Kia Sportage in Ireland — modelled from more than twelve digital signal sources. Kia Sportage has an estimated audience of 105,010 people in Ireland.
Kia Sportage has an estimated audience of 105,010 people in Ireland. 39.4% are female, 60.6% are male, average age 42.6. Top brand affinities: DoneDeal, Hyundai Tucson, Nissan Qashqai, Peugeot 3008, Kia Sorento.
Top brand affinities include DoneDeal, Hyundai Tucson, Nissan Qashqai, with strongest over-indexing on DoneDeal (3.85× the country average).
Demographically, the Kia Sportage audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Kia Sportage fan in Ireland is more male, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for DoneDeal.
The key figures that characterise the Kia Sportage profile in Ireland.
39.4% are female, 60.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 42.6 |
| Estimated audience size | 105,010 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 24% |
of the worldwide Kia Sportage audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 9.5% |
| Italy | 6.4% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Kia Sportage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kia Sorento | Cars & Mobility | 16.53× | ||
| 02 | Mazda CX-5 | Cars & Mobility | 15.56× | ||
| 03 | Hyundai Tucson | Cars & Mobility | 15.35× | ||
| 04 | Hyundai i30 | Cars & Mobility | 14.73× | ||
| 05 | Peugeot 3008 | Cars & Mobility | 14.46× | ||
| 06 | Ford Kuga | Cars & Mobility | 14.38× | ||
| 07 | Peugeot 5008 | Cars & Mobility | 13.68× | ||
| 08 | Honda CR-V | Cars & Mobility | 13.50× | ||
| 09 | Nissan Qashqai | Cars & Mobility | 12.57× | ||
| 10 | Škoda Kodiaq | Cars & Mobility | 9.88× | ||
| 11 | Touchscreen | Technology & Electronics | 5.17× | ||
| 12 | Evening Echo | News | 3.89× | ||
| 13 | DoneDeal | Shopping | 3.85× | ||
| 14 | Price | Shopping | 3.01× | ||
| 15 | Irish Examiner | News | 2.24× | ||
| 16 | Sporting Life (British newspaper) | Sports | 2.09× | ||
| 17 | Google Maps | Internet & Social Media | 1.86× | ||
| 18 | Paddy Power | Games | 1.77× | ||
| 19 | Iarnród Éireann | Cars & Mobility | 1.69× | ||
| 20 | Boylesports | Games | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.61× | |
| Family Orientation | CONSERVATISM | 1.86× | |
| Patriotism | CONSERVATISM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.96× | |
| Pet Ownership | JOY | 1.02× | |
| Sustainability | BALANCE | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Kia Sportage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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