A data profile of the people who buy, follow and care about Evening Echo in Ireland — modelled from more than twelve digital signal sources. Evening Echo has an estimated audience of 941,647 people in Ireland.
Evening Echo has an estimated audience of 941,647 people in Ireland. 73.7% are female, 26.3% are male, average age 43.1. Top brand affinities: Screwfix, Garden centre, Kia Sportage, Peugeot 3008, Emmerdale.
Top brand affinities include Screwfix, Garden centre, Kia Sportage, with strongest over-indexing on Screwfix (1.68× the country average).
Demographically, the Evening Echo audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Evening Echo fan in Ireland is more female, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Screwfix.
The key figures that characterise the Evening Echo profile in Ireland.
73.7% are female, 26.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 43.1 |
| Estimated audience size | 941,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 32% | |
| 50+ | 21% |
of the worldwide Evening Echo audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 66.2% |
| United Kingdom | 25.2% |
| United States | 1.5% |
The strongest cross-interests of the Evening Echo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kia Sportage | Cars & Mobility | 3.89× | ||
| 02 | Peugeot 3008 | Cars & Mobility | 3.89× | ||
| 03 | Sicily | Travel & Leisure | 3.89× | ||
| 04 | Ford Kuga | Cars & Mobility | 3.89× | ||
| 05 | Peugeot 5008 | Cars & Mobility | 3.89× | ||
| 06 | Volvo XC60 | Cars & Mobility | 3.89× | ||
| 07 | Kia Sorento | Cars & Mobility | 3.89× | ||
| 08 | Volvo XC90 | Cars & Mobility | 3.70× | ||
| 09 | Czech Republic | Travel & Leisure | 2.38× | ||
| 10 | NBA playoffs | Sports | 2.22× | ||
| 11 | Birkenstock | Fashion & Accessoires | 1.93× | ||
| 12 | Emmerdale | Movies & TV | 1.87× | ||
| 13 | Rome | Travel & Leisure | 1.85× | ||
| 14 | BBC Sport | Sports | 1.74× | ||
| 15 | Screwfix | Home & Garden | 1.68× | ||
| 16 | Meghan Markle | Fashion & Accessoires | 1.67× | ||
| 17 | Fertilizer | Home & Garden | 1.66× | ||
| 18 | Home insurance | Business & Career | 1.62× | ||
| 19 | Garden centre | Home & Garden | 1.56× | ||
| 20 | Electric car | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Family Orientation | CONSERVATISM | 1.24× | |
| Tradition | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Risk Appetite | THRILL | 0.84× | |
| Pet Ownership | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Evening Echo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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