A data profile of the people who buy, follow and care about Garden centre in Ireland — modelled from more than twelve digital signal sources. Garden centre has an estimated audience of 787,598 people in Ireland.
Garden centre has an estimated audience of 787,598 people in Ireland. 72.7% are female, 27.3% are male, average age 47.2. Top brand affinities: Dunnes Stores, SuperValu (United States), IKEA, Donegal Daily, Gardener.
Top brand affinities include Dunnes Stores, SuperValu (United States), IKEA, with strongest over-indexing on Dunnes Stores (1.5× the country average).
Demographically, the Garden centre audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Garden centre fan in Ireland is more female, around 47.2 years old, with strong Design Affinity tendencies and a notable affinity for Dunnes Stores.
The key figures that characterise the Garden centre profile in Ireland.
72.7% are female, 27.3% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 47.2 |
| Estimated audience size | 787,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 9% | |
| 30-39 | 23% | |
| 40-49 | 32% | |
| 50+ | 33% |
of the worldwide Garden centre audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 16.5% |
| United Kingdom | 15.3% |
| Germany | 12.8% |
The strongest cross-interests of the Garden centre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gardener | Home & Garden | 2.73× | ||
| 02 | Garden furniture | Home & Garden | 2.00× | ||
| 03 | Landscape design | Business & Career | 1.91× | ||
| 04 | Landscaping | Home & Garden | 1.90× | ||
| 05 | Flowering plant | Home & Garden | 1.88× | ||
| 06 | Industrial design | Business & Career | 1.78× | ||
| 07 | Staycation | Home & Garden | 1.76× | ||
| 08 | Chair | Home & Garden | 1.74× | ||
| 09 | IKEA | Home & Garden | 1.67× | ||
| 10 | MidWest Radio | Music & Radio | 1.66× | ||
| 11 | Limerick Leader | News | 1.64× | ||
| 12 | SuperValu (United States) | Shopping | 1.63× | ||
| 13 | Donegal Daily | News | 1.62× | ||
| 14 | Flower | Home & Garden | 1.62× | ||
| 15 | Arnotts (Ireland) | Shopping | 1.55× | ||
| 16 | Spar (retailer) | Shopping | 1.54× | ||
| 17 | Bathroom | Home & Garden | 1.54× | ||
| 18 | Customer service | Business & Career | 1.53× | ||
| 19 | Bed | Home & Garden | 1.51× | ||
| 20 | Dunnes Stores | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.22× | |
| Travelling | THRILL | 0.84× | |
| Need for Security | CONSERVATISM | 0.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.30× | |
| Social Media Usage | JOY | 0.40× | |
| Need for Security | CONSERVATISM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Garden centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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