A data profile of the people who buy, follow and care about Donegal Daily in Ireland — modelled from more than twelve digital signal sources. Donegal Daily has an estimated audience of 2,784,486 people in Ireland.
Donegal Daily has an estimated audience of 2,784,486 people in Ireland. 64.3% are female, 35.7% are male, average age 44.9. Top brand affinities: Travel insurance, Renewable energy, Solar power, Garden centre, Solar energy.
Top brand affinities include Travel insurance, Renewable energy, Solar power, with strongest over-indexing on Travel insurance (2.95× the country average).
Demographically, the Donegal Daily audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Donegal Daily fan in Ireland is more female, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Travel insurance.
The key figures that characterise the Donegal Daily profile in Ireland.
64.3% are female, 35.7% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 44.9 |
| Estimated audience size | 2,784,486 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Donegal Daily audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 87.4% |
| United Kingdom | 9.6% |
| United States | 1.4% |
The strongest cross-interests of the Donegal Daily audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel insurance | Travel & Leisure | 2.95× | ||
| 02 | Mineral water | Food & Beverages | 2.39× | ||
| 03 | Solar power | Home & Garden | 2.26× | ||
| 04 | Fertilizer | Home & Garden | 1.89× | ||
| 05 | Hardware store | Home & Garden | 1.85× | ||
| 06 | Rail transport | Travel & Leisure | 1.82× | ||
| 07 | Renewable energy | Business & Career | 1.78× | ||
| 08 | Home insurance | Business & Career | 1.78× | ||
| 09 | Microwave oven | Home & Garden | 1.76× | ||
| 10 | Lawn mower | Home & Garden | 1.73× | ||
| 11 | Air pollution | Health | 1.68× | ||
| 12 | Cappuccino | Food & Beverages | 1.66× | ||
| 13 | Solar energy | Home & Garden | 1.64× | ||
| 14 | Garden centre | Home & Garden | 1.62× | ||
| 15 | Meghan Markle | Fashion & Accessoires | 1.61× | ||
| 16 | Workwear | Fashion & Accessoires | 1.56× | ||
| 17 | Waxing | Beauty & Wellness | 1.55× | ||
| 18 | Public transport | Cars & Mobility | 1.54× | ||
| 19 | Massage | Health | 1.51× | ||
| 20 | Trivago | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.92× | |
| Family Orientation | CONSERVATISM | 1.64× | |
| Travelling | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.63× | |
| Luxury Orientation | PREMIUM | 0.64× | |
| Pet Ownership | JOY | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Donegal Daily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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