A data profile of the people who buy, follow and care about RTÉ News in Ireland — modelled from more than twelve digital signal sources. RTÉ News has an estimated audience of 7,592,674 people in Ireland.
RTÉ News has an estimated audience of 7,592,674 people in Ireland. 64.5% are female, 35.5% are male, average age 42.9.
Demographically, the RTÉ News audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The key figures that characterise the RTÉ News profile in Ireland.
64.5% are female, 35.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 42.9 |
| Estimated audience size | 7,592,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 25% | |
| 40-49 | 27% | |
| 50+ | 23% |
of the worldwide RTÉ News audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 53.1% |
| United Kingdom | 19.7% |
| Spain | 7.5% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Family Orientation | CONSERVATISM | 1.20× | |
| Tradition | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Risk Appetite | THRILL | 0.81× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for RTÉ News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.