Rascasse Audience Intelligence

RTÉ News Audience in United States

A data profile of the people who buy, follow and care about RTÉ News in United States — modelled from more than twelve digital signal sources. RTÉ News has an estimated audience of 478,727 people in United States.

#1212among Website / Newspaper / Magazine in United States#312in News

The average RTÉ News fan in United States is 42.1 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Massachusetts.

Top brand affinities include Sustainable energy, Renewable energy, Tabloid (newspaper format), with strongest over-indexing on Sustainable energy (5.49× the country average).

Demographically, the RTÉ News audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RTÉ News fan in United States is balanced, around 42.1 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RTÉ News profile in United States.

Audience size
479K
in United States
Gender
46.2%♀
53.8% male
Age
42.1
average years
Country rank
#37597
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of RTÉ News

46.2% are female, 53.8% are male, average age 42.1.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for RTÉ News audience in United States
MetricValue
Female46.2%
Male53.8%
Average age42.1
Estimated audience size478,727
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the RTÉ News audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3915%
40-4923%
50+29%
Fig. 04

Worldwide distribution

3.3%

of the worldwide RTÉ News audience comes from United States.

Worldwide audience distribution share by country for RTÉ News
CountryShare
Ireland53.1%
United Kingdom19.7%
Spain7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RTÉ News audience in United States is strongest.

Fig. 05

Top regions by affinity

RTÉ News fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~60K6.14×
02New York~200K6.00×
03Illinois~40K2.29×
04Connecticut~10K2.21×
05New Jersey~30K2.09×
06Washington, District of Columbia~3K1.95×
07New Hampshire~3K1.60×
08Maine~3K1.59×
09Alaska~2K1.57×
10Florida~40K1.34×
11Nevada~6K1.32×
12California~70K1.28×
13Vermont~1K1.26×
14Rhode Island~2K1.18×
15Maryland~8K0.98×
16Pennsylvania~20K0.97×
17Indiana~8K0.94×
18Arizona~9K0.89×
19Hawaii~2K0.88×
20Washington~8K0.83×
21North Dakota<1K0.82×
22New Mexico~2K0.81×
23South Dakota<1K0.78×
24Louisiana~5K0.74×
25Colorado~5K0.72×
26Montana<1K0.72×
27North Carolina~10K0.71×
28Virginia~8K0.70×
29West Virginia~2K0.68×
30Oregon~4K0.67×
31Delaware<1K0.67×
32Ohio~10K0.65×
33Kentucky~4K0.63×
34Mississippi~2K0.63×
35Idaho~2K0.63×
36Minnesota~4K0.62×
37Nebraska~1K0.62×
38Arkansas~2K0.59×
39Tennessee~6K0.58×
40Georgia~8K0.56×
41Kansas~2K0.56×
42Iowa~2K0.53×
43South Carolina~4K0.52×
44Wisconsin~4K0.51×
45Texas~20K0.50×
46Oklahoma~3K0.50×
47Utah~2K0.50×
48Missouri~4K0.48×
49Alabama~3K0.48×
50Michigan~5K0.37×
Fig. 06

Affinity by region

Affinity by region — RTÉ News, United States
0.37×1.00×6.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RTÉ News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RTÉ News audience
#·InterestCategoryAffinity×
01United States national football teamSports8.15×
02Sustainable energyHome & Garden5.49×
03Tabloid (newspaper format)Literature5.45×
04Renewable energyBusiness & Career4.75×
05Weather forecastingHome & Garden4.26×
06Solar energyHome & Garden3.55×
07FedExBusiness & Career3.49×
08QVCMovies & TV3.25×
09First class travelTravel & Leisure3.24×
10Virtual realityTechnology & Electronics3.11×
11Mortgage loansBusiness & Career2.92×
12Apple TVMovies & TV2.83×
13SubwayFood & Beverages2.82×
14Vehicle insuranceCars & Mobility2.48×
15TV game showsMovies & TV2.47×
16TV talkshowsMovies & TV2.20×
17McDonald'sFood & Beverages1.88×
18PinterestInternet & Social Media1.86×
19AirbnbTravel & Leisure1.71×
20ReligionBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RTÉ News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RTÉ News audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.98×
Convenience OrientationPREMIUM1.89×
Family OrientationCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RTÉ News audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.76×
Pet OwnershipJOY0.80×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RTÉ News have in United States?

RTÉ News has an estimated audience of 478,727 people in United States, concentrated in New York and California.

02

What is the gender split and age of RTÉ News fans?

46.2% of RTÉ News fans are female, 53.8% are male, with an average age of 42.1 years.

03

Which brands do RTÉ News fans like most?

RTÉ News fans show strongest brand affinity for Sustainable energy (5.49×), Renewable energy (4.75×), and Tabloid (newspaper format) (5.45×) over the country average.

04

Where do RTÉ News fans live in United States?

RTÉ News fans in United States are most concentrated in New York (reach ~200K), California (reach ~70K), and Massachusetts (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do RTÉ News fans also like?

Beyond RTÉ News itself, the audience over-indexes on Renewable energy (4.75×), Tabloid (newspaper format) (5.45×), Mortgage loans (2.92×), and Subway (2.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See RTÉ News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RTÉ News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →