Rascasse Audience Intelligence

Instagram Audience in Ireland

A data profile of the people who buy, follow and care about Instagram in Ireland — modelled from more than twelve digital signal sources. Instagram has an estimated audience of 5,888,801 people in Ireland.

#1among Social media in Ireland#6among Website / Newspaper / Magazine in Ireland#2in Internet & Social Media

Instagram has an estimated audience of 5,888,801 people in Ireland. 59.6% are female, 40.4% are male, average age 40.1.

Demographically, the Instagram audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Travelling.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Instagram profile in Ireland.

Audience size
5.9M
in Ireland
Gender
59.6%♀
40.4% male
Age
40.1
average years
Country rank
#13
Website / Newspaper / Magazine in Ireland
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Instagram

59.6% are female, 40.4% are male, average age 40.1.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Instagram audience in Ireland
MetricValue
Female59.6%
Male40.4%
Average age40.1
Estimated audience size5,888,801
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Instagram audience in Ireland
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Instagram audience comes from Ireland.

Worldwide audience distribution share by country for Instagram
CountryShare
United States10.8%
China4.0%
Japan2.7%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Instagram audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Instagram audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
TravellingTHRILL0.83×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Instagram audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.66×
Need for SecurityCONSERVATISM0.79×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in Ireland

See Instagram audiences in other countries

How to read this data

Audience size is the estimated number of people in Ireland who actively search for Instagram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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