A data profile of the people who buy, follow and care about Massage in Ireland — modelled from more than twelve digital signal sources. Massage has an estimated audience of 662,108 people in Ireland.
Massage has an estimated audience of 662,108 people in Ireland. 74.2% are female, 25.8% are male, average age 43.9. Top brand affinities: Donegal Daily, Therapy, Facial, Resort, Causeway Bay.
Top brand affinities include Donegal Daily, Therapy, Facial, with strongest over-indexing on Donegal Daily (1.51× the country average).
Demographically, the Massage audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Massage fan in Ireland is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Donegal Daily.
The key figures that characterise the Massage profile in Ireland.
74.2% are female, 25.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 43.9 |
| Estimated audience size | 662,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 25% |
of the worldwide Massage audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 4.5% |
| Taiwan | 4.1% |
The strongest cross-interests of the Massage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manual therapy | Health | 2.45× | ||
| 02 | Facial | Beauty & Wellness | 2.29× | ||
| 03 | Foot | Health | 1.95× | ||
| 04 | Causeway Bay | Travel & Leisure | 1.94× | ||
| 05 | Pedicure | Beauty & Wellness | 1.86× | ||
| 06 | Alternative medicine | Business & Career | 1.75× | ||
| 07 | Flowering plant | Home & Garden | 1.68× | ||
| 08 | Stress (biology) | Health | 1.67× | ||
| 09 | Resort | Travel & Leisure | 1.66× | ||
| 10 | Therapy | Health | 1.64× | ||
| 11 | Physical therapy | Business & Career | 1.63× | ||
| 12 | Toddler | Kids & Family | 1.62× | ||
| 13 | Garden centre | Home & Garden | 1.59× | ||
| 14 | Skirt | Fashion & Accessoires | 1.57× | ||
| 15 | Industrial design | Business & Career | 1.53× | ||
| 16 | Refrigerator | Home & Garden | 1.52× | ||
| 17 | Knitting | Home & Garden | 1.52× | ||
| 18 | Donegal Daily | News | 1.51× | ||
| 19 | Clinic | Health | 1.51× | ||
| 20 | Chain store | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.39× | |
| Travelling | THRILL | 0.96× | |
| Need for Security | CONSERVATISM | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.47× | |
| Patriotism | CONSERVATISM | 0.56× | |
| Need for Security | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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