A data profile of the people who buy, follow and care about Therapy in Ireland — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 1,365,864 people in Ireland.
Therapy has an estimated audience of 1,365,864 people in Ireland. 66.3% are female, 33.7% are male, average age 44.7. Top brand affinities: Physical therapy, Alternative medicine, Massage, Waxing, Herbalism.
Top brand affinities include Physical therapy, Alternative medicine, Massage, with strongest over-indexing on Physical therapy (1.63× the country average).
Demographically, the Therapy audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Therapy fan in Ireland is more female, around 44.7 years old, with strong Tradition tendencies and a notable affinity for Physical therapy.
The key figures that characterise the Therapy profile in Ireland.
66.3% are female, 33.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 44.7 |
| Estimated audience size | 1,365,864 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 29% |
of the worldwide Therapy audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malta | Travel & Leisure | 2.31× | ||
| 02 | Aromatherapy | Home & Garden | 2.01× | ||
| 03 | Traditional medicine | Health | 1.98× | ||
| 04 | Acupuncture | Health | 1.93× | ||
| 05 | Herbalism | Health | 1.91× | ||
| 06 | Alternative medicine | Business & Career | 1.76× | ||
| 07 | Essential oil | Home & Garden | 1.72× | ||
| 08 | Employment agency | Business & Career | 1.67× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.65× | ||
| 10 | Massage | Health | 1.64× | ||
| 11 | Physical therapy | Business & Career | 1.63× | ||
| 12 | Dermatology | Beauty & Wellness | 1.59× | ||
| 13 | Birkenstock | Fashion & Accessoires | 1.59× | ||
| 14 | Kinesiology | Health | 1.56× | ||
| 15 | Waxing | Beauty & Wellness | 1.55× | ||
| 16 | Microwave oven | Home & Garden | 1.54× | ||
| 17 | Jewellery store | Fashion & Accessoires | 1.52× | ||
| 18 | Aerobics | Sports | 1.51× | ||
| 19 | Hypermarket | Shopping | 1.51× | ||
| 20 | Mineral water | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.48× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Family Orientation | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Spirituality | BALANCE | 0.91× | |
| Extroversion | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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