Therapy Audience in Canada
Therapy has an estimated audience of 6,319,066 people in Canada. 53.0% are female, 47.0% are male, average age 41.4. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Health care, Pharmacy, Tradition, Veterinary medicine, Massage.
The average Therapy fan in Canada is 41.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Health care, Pharmacy, Tradition, with strongest over-indexing on Health care (1.56× the country average). Demographically, the Therapy audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Therapy fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 41.4 |
| Estimated audience size | 6,319,066 |
Audience persona
The typical Therapy fan in Canada is balanced, around 41.4 years old, with strong Tradition tendencies and a notable affinity for Health care.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,034,460 | 1.52× |
| British Columbia | 1,263,608 | 1.34× |
| Alberta | 1,012,180 | 1.3× |
| Quebec | 698,099 | 0.46× |
| Manitoba | 255,217 | 1.08× |
| Nova Scotia | 202,316 | 1.07× |
| Saskatchewan | 188,566 | 0.94× |
| New Brunswick | 140,657 | 0.96× |
| Newfoundland and Labrador | 83,389 | 0.87× |
| Prince Edward Island | 23,157 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Health care | 1.56× | Business & Career |
| Pharmacy | 1.61× | Business & Career |
| Tradition | 1.53× | Politics & Society |
| Veterinary medicine | 1.55× | Business & Career |
| Massage | 1.61× | Health |
| Physical therapy | 1.73× | Business & Career |
| Alternative medicine | 1.62× | Business & Career |
| Tabloid (newspaper format) | 1.68× | Literature |
| Microwave oven | 1.64× | Home & Garden |
| Life insurance | 1.53× | Business & Career |
| Sustainable energy | 1.58× | Home & Garden |
| Non-alcoholic beverage | 1.87× | Food & Beverages |
| Home insurance | 1.56× | Business & Career |
| Fertilizer | 1.91× | Home & Garden |
| Hair removal | 1.57× | Beauty & Wellness |
| Herbalism | 1.7× | Health |
| Mineral water | 1.97× | Food & Beverages |
| Kinesiology | 1.55× | Health |
| Waxing | 1.58× | Beauty & Wellness |
| Traditional medicine | 2.03× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.53 |
| Family Orientation | CONSERVATISM | 1.37 |
| Individualism | JOY | 1.29 |
| Community Orientation | OPEN | 1.26 |
| Convenience Orientation | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
See Therapy audiences in other countries
More Health audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Therapy have in Canada?
Therapy has an estimated audience of 6,319,066 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Therapy fans?
53.0% of Therapy fans are female, 47.0% are male, with an average age of 41.4 years.
Which brands do Therapy fans like most?
Therapy fans show strongest brand affinity for Health care (1.56×), Pharmacy (1.61×), and Tradition (1.53×) over the country average.
Where do Therapy fans live in Canada?
Therapy fans in Canada are most concentrated in Ontario (reach 4,034,460), British Columbia (reach 1,263,608), and Alberta (reach 1,012,180). These three regions account for the largest share of the active audience.
What other brands do Therapy fans also like?
Beyond Therapy itself, the audience over-indexes on Pharmacy (1.61×), Tradition (1.53×), Veterinary medicine (1.55×), and Massage (1.61×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.