A data profile of the people who buy, follow and care about Therapy in Canada — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 6,319,066 people in Canada.
The average Therapy fan in Canada is 41.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Health care, Pharmacy, Tradition, with strongest over-indexing on Health care (1.56× the country average).
Demographically, the Therapy audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Tradition, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Therapy fan in Canada is balanced, around 41.4 years old, with strong Tradition tendencies and a notable affinity for Health care.
The key figures that characterise the Therapy profile in Canada.
53.0% are female, 47.0% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 41.4 |
| Estimated audience size | 6,319,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Therapy audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
Where the Therapy audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4M | 1.52× | |
| 02 | British Columbia | ~1.5M | 1.34× | |
| 03 | Alberta | ~1M | 1.30× | |
| 04 | Manitoba | ~300K | 1.08× | |
| 05 | Nova Scotia | ~200K | 1.07× | |
| 06 | New Brunswick | ~100K | 0.96× | |
| 07 | Saskatchewan | ~200K | 0.94× | |
| 08 | Newfoundland and Labrador | ~80K | 0.87× | |
| 09 | Prince Edward Island | ~20K | 0.75× | |
| 10 | Quebec | ~700K | 0.46× |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Traditional medicine | Health | 2.03× | ||
| 02 | Mineral water | Food & Beverages | 1.97× | ||
| 03 | Fertilizer | Home & Garden | 1.91× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.87× | ||
| 05 | Physical therapy | Business & Career | 1.73× | ||
| 06 | Herbalism | Health | 1.70× | ||
| 07 | Tabloid (newspaper format) | Literature | 1.68× | ||
| 08 | Microwave oven | Home & Garden | 1.64× | ||
| 09 | Alternative medicine | Business & Career | 1.62× | ||
| 10 | Pharmacy | Business & Career | 1.61× | ||
| 11 | Massage | Health | 1.61× | ||
| 12 | Sustainable energy | Home & Garden | 1.58× | ||
| 13 | Waxing | Beauty & Wellness | 1.58× | ||
| 14 | Hair removal | Beauty & Wellness | 1.57× | ||
| 15 | Health care | Business & Career | 1.56× | ||
| 16 | Home insurance | Business & Career | 1.56× | ||
| 17 | Veterinary medicine | Business & Career | 1.55× | ||
| 18 | Kinesiology | Health | 1.55× | ||
| 19 | Tradition | Politics & Society | 1.53× | ||
| 20 | Life insurance | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.53× | |
| Family Orientation | CONSERVATISM | 1.37× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.87× |
Therapy has an estimated audience of 6,319,066 people in Canada, concentrated in Ontario and British Columbia.
53.0% of Therapy fans are female, 47.0% are male, with an average age of 41.4 years.
Therapy fans show strongest brand affinity for Health care (1.56×), Pharmacy (1.61×), and Tradition (1.53×) over the country average.
Therapy fans in Canada are most concentrated in Ontario (reach ~4M), British Columbia (reach ~1.5M), and Alberta (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Therapy itself, the audience over-indexes on Pharmacy (1.61×), Tradition (1.53×), Veterinary medicine (1.55×), and Massage (1.61×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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