Health care Audience in Canada
Health care has an estimated audience of 8,144,692 people in Canada. 59.7% are female, 40.3% are male, average age 44.0. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Medicine, Therapy, Nursing, Health care provider, Pharmacy.
The average Health care fan in Canada is 44.0 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Medicine, Therapy, Nursing, with strongest over-indexing on Medicine (1.52× the country average). Demographically, the Health care audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Early Adopter Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Health care fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 44.0 |
| Estimated audience size | 8,144,692 |
Audience persona
The typical Health care fan in Canada is more female, around 44.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Medicine.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,549,475 | 1.63× |
| British Columbia | 1,661,406 | 1.36× |
| Alberta | 1,053,258 | 1.05× |
| Quebec | 1,021,546 | 0.52× |
| Manitoba | 337,698 | 1.11× |
| Saskatchewan | 264,771 | 1.03× |
| Nova Scotia | 237,330 | 0.98× |
| New Brunswick | 192,261 | 1.02× |
| Newfoundland and Labrador | 101,514 | 0.82× |
| Prince Edward Island | 36,164 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medicine | 1.52× | Business & Career |
| Therapy | 1.56× | Health |
| Nursing | 1.81× | Business & Career |
| Health care provider | 2.13× | Health |
| Pharmacy | 1.58× | Business & Career |
| Public health | 1.53× | Politics & Society |
| Hospital | 1.74× | Health |
| Physician | 1.61× | Business & Career |
| Symptom | 1.68× | Health |
| Patient | 2.0× | Health |
| Clinic | 1.68× | Health |
| Rexall | 1.6× | Shopping |
| Dentistry | 1.62× | Business & Career |
| Old age | 1.77× | Politics & Society |
| Metabolism | 1.51× | Health |
| Health system | 2.22× | Health |
| Husband | 1.57× | Kids & Family |
| Diabetes mellitus awareness | 1.77× | Health |
| Caregiver | 2.01× | Health |
| Arthritis awareness | 2.1× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.56 |
| Travelling | THRILL | 1.36 |
| Urban Lifestyle | OPEN | 1.31 |
| Individualism | JOY | 1.28 |
| Need for Security | CONSERVATISM | 1.26 |
| Career Orientation | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
See Health care audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Health care have in Canada?
Health care has an estimated audience of 8,144,692 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Health care fans?
59.7% of Health care fans are female, 40.3% are male, with an average age of 44.0 years.
Which brands do Health care fans like most?
Health care fans show strongest brand affinity for Medicine (1.52×), Therapy (1.56×), and Nursing (1.81×) over the country average.
Where do Health care fans live in Canada?
Health care fans in Canada are most concentrated in Ontario (reach 5,549,475), British Columbia (reach 1,661,406), and Alberta (reach 1,053,258). These three regions account for the largest share of the active audience.
What other brands do Health care fans also like?
Beyond Health care itself, the audience over-indexes on Therapy (1.56×), Nursing (1.81×), Health care provider (2.13×), and Pharmacy (1.58×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.