A data profile of the people who buy, follow and care about Public health in Canada — modelled from more than twelve digital signal sources. Public health has an estimated audience of 4,033,397 people in Canada.
The average Public health fan in Canada is 42.5 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include The Weather Network, Health care, Organic food, with strongest over-indexing on The Weather Network (1.8× the country average).
Demographically, the Public health audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Public health fan in Canada is more female, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for The Weather Network.
The key figures that characterise the Public health profile in Canada.
59.7% are female, 40.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 42.5 |
| Estimated audience size | 4,033,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Public health audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 7.5% |
| Japan | 5.0% |
Where the Public health audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~100K | 1.56× | |
| 02 | Prince Edward Island | ~30K | 1.51× | |
| 03 | Saskatchewan | ~200K | 1.45× | |
| 04 | Ontario | ~2.5M | 1.34× | |
| 05 | Nova Scotia | ~100K | 0.96× | |
| 06 | Newfoundland and Labrador | ~50K | 0.84× | |
| 07 | British Columbia | ~500K | 0.83× | |
| 08 | Alberta | ~300K | 0.69× | |
| 09 | Manitoba | ~90K | 0.60× | |
| 10 | Quebec | ~200K | 0.23× |
The strongest cross-interests of the Public health audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Low-carbohydrate diet | Food & Beverages | 2.46× | ||
| 02 | Fertilizer | Home & Garden | 2.29× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.17× | ||
| 04 | Sustainable energy | Home & Garden | 2.06× | ||
| 05 | Microwave oven | Home & Garden | 1.93× | ||
| 06 | The Weather Network | Movies & TV | 1.80× | ||
| 07 | Innovation | Business & Career | 1.70× | ||
| 08 | Pharmacy | Business & Career | 1.66× | ||
| 09 | Alternative medicine | Business & Career | 1.66× | ||
| 10 | Veterinary medicine | Business & Career | 1.65× | ||
| 11 | Organic food | Food & Beverages | 1.64× | ||
| 12 | Kitchenware | Home & Garden | 1.60× | ||
| 13 | Home insurance | Business & Career | 1.60× | ||
| 14 | Bad Bunny | Music & Radio | 1.59× | ||
| 15 | Physical therapy | Business & Career | 1.59× | ||
| 16 | Charitable organization | Politics & Society | 1.54× | ||
| 17 | Tradition | Politics & Society | 1.54× | ||
| 18 | Health care | Business & Career | 1.53× | ||
| 19 | Fast casual restaurants | Food & Beverages | 1.53× | ||
| 20 | Life insurance | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.84× | |
| Pet Ownership | JOY | 1.70× | |
| Tradition | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Social Media Usage | JOY | 0.91× | |
| Need for Security | CONSERVATISM | 0.97× |
Public health has an estimated audience of 4,033,397 people in Canada, concentrated in Ontario and British Columbia.
59.7% of Public health fans are female, 40.3% are male, with an average age of 42.5 years.
Public health fans show strongest brand affinity for The Weather Network (1.8×), Health care (1.53×), and Organic food (1.64×) over the country average.
Public health fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~500K), and Alberta (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Public health itself, the audience over-indexes on Health care (1.53×), Organic food (1.64×), Innovation (1.7×), and Pharmacy (1.66×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Public health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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