Rascasse Audience Intelligence

Public health Audience in United Kingdom

A data profile of the people who buy, follow and care about Public health in United Kingdom — modelled from more than twelve digital signal sources. Public health has an estimated audience of 6,629,446 people in United Kingdom.

The average Public health fan in United Kingdom is 45.2 years old, more female, and lives primarily in England.

The audience is concentrated in England, South East, Yorkshire and the Humber.

Top brand affinities include Wikipedia, General practitioner, Nonprofit organization, with strongest over-indexing on Wikipedia (4.33× the country average).

Demographically, the Public health audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Public health fan in United Kingdom is more female, around 45.2 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public health profile in United Kingdom.

Audience size
6.6M
in United Kingdom
Gender
69.0%
31.0% male
Age
45.2
average years
Country rank
#952
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public health fans

69.0% are female, 31.0% are male, average age 45.2.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Public health audience in United Kingdom
MetricValue
Female69.0%
Male31.0%
Average age45.2
Estimated audience size6,629,446
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Public health audience in United Kingdom
Age bracketShare%
16-199%
20-2915%
30-3918%
40-4923%
50+36%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Public health audience comes from United Kingdom.

Worldwide audience distribution share by country for Public health
CountryShare
United States21.4%
Brazil7.5%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public health audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Public health fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~500K1.64×
02Yorkshire and the Humber~700K1.29×
03North East~300K1.19×
04Northern Ireland~200K1.15×
05England~5M1.05×
06East of England~600K1.00×
07Wales~400K0.94×
08South East~800K0.90×
09Scotland~500K0.85×
10East Midlands~400K0.84×
11South West~400K0.81×
12North West~500K0.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public health audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public health audience
#·InterestCategoryAffinity×
01General practitionerHealth9.11×
02Doctor of MedicineBusiness & Career8.42×
03Water filterFood & Beverages5.64×
04WikipediaInternet & Social Media4.33×
05Political scienceBusiness & Career3.24×
06Risk managementBusiness & Career3.12×
07AdoptionKids & Family2.92×
08DentistryBusiness & Career2.62×
09Pet storePets & Animals2.44×
10Nonprofit organizationPolitics & Society2.43×
11Organic farmingFood & Beverages2.41×
12RefrigeratorHome & Garden2.12×
13EssoCars & Mobility2.04×
14PhilanthropyArts & Culture2.02×
15Pet foodPets & Animals1.91×
16Organic foodFood & Beverages1.85×
17PoliticsPolitics & Society1.74×
18HobbyHome & Garden1.62×
19AldiShopping1.58×
20WhatsAppInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public health audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Public health audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.96×
Healthy LifestyleBALANCE1.59×
Community OrientationOPEN1.57×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Public health audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
CreativityOPEN0.99×
Early Adopter MentalityPOWER1.01×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Public health have in United Kingdom?

Public health has an estimated audience of 6,629,446 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Public health fans?

69.0% of Public health fans are female, 31.0% are male, with an average age of 45.2 years.

03

Which brands do Public health fans like most?

Public health fans show strongest brand affinity for Wikipedia (4.33×), General practitioner (9.11×), and Nonprofit organization (2.43×) over the country average.

04

Where do Public health fans live in United Kingdom?

Public health fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~800K), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Public health fans also like?

Beyond Public health itself, the audience over-indexes on General practitioner (9.11×), Nonprofit organization (2.43×), Doctor of Medicine (8.42×), and Politics (1.74×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Public health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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