A data profile of the people who buy, follow and care about Charitable organization in Canada — modelled from more than twelve digital signal sources. Charitable organization has an estimated audience of 4,569,327 people in Canada.
The average Charitable organization fan in Canada is 45.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Donation, Fundraising, Nonprofit organization, with strongest over-indexing on Donation (2.83× the country average).
Demographically, the Charitable organization audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Charitable organization fan in Canada is more female, around 45.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Donation.
The key figures that characterise the Charitable organization profile in Canada.
57.9% are female, 42.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 45.7 |
| Estimated audience size | 4,569,327 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Charitable organization audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 13.4% |
| India | 4.2% |
Where the Charitable organization audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.55× | |
| 02 | British Columbia | ~800K | 1.13× | |
| 03 | Alberta | ~600K | 1.11× | |
| 04 | Prince Edward Island | ~20K | 1.06× | |
| 05 | Saskatchewan | ~100K | 0.99× | |
| 06 | Manitoba | ~200K | 0.97× | |
| 07 | Nova Scotia | ~100K | 0.97× | |
| 08 | Newfoundland and Labrador | ~70K | 0.96× | |
| 09 | New Brunswick | ~100K | 0.95× | |
| 10 | Quebec | ~800K | 0.69× |
The strongest cross-interests of the Charitable organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jane Goodall | Pets & Animals | 2.96× | ||
| 02 | Fundraising | Business & Career | 2.94× | ||
| 03 | Donation | Business & Career | 2.83× | ||
| 04 | Social change | Politics & Society | 2.53× | ||
| 05 | Volunteering | Politics & Society | 2.29× | ||
| 06 | Philanthropy | Arts & Culture | 2.17× | ||
| 07 | Nonprofit organization | Politics & Society | 1.94× | ||
| 08 | Veterinary medicine | Business & Career | 1.85× | ||
| 09 | National Post | News | 1.80× | ||
| 10 | Save-On-Foods | Food & Beverages | 1.79× | ||
| 11 | Rexall | Shopping | 1.77× | ||
| 12 | Farmers' market | Food & Beverages | 1.75× | ||
| 13 | Charity and causes | Business & Career | 1.60× | ||
| 14 | The Weather Network | Movies & TV | 1.57× | ||
| 15 | Sobeys | Food & Beverages | 1.56× | ||
| 16 | London Drugs | Shopping | 1.55× | ||
| 17 | Giant Tiger | Shopping | 1.54× | ||
| 18 | Public health | Politics & Society | 1.54× | ||
| 19 | Activism | Politics & Society | 1.51× | ||
| 20 | Grandparent | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.54× | |
| Need for Security | CONSERVATISM | 1.37× | |
| Travelling | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.78× | |
| Individualism | JOY | 0.89× |
Charitable organization has an estimated audience of 4,569,327 people in Canada, concentrated in Ontario and British Columbia.
57.9% of Charitable organization fans are female, 42.1% are male, with an average age of 45.7 years.
Charitable organization fans show strongest brand affinity for Donation (2.83×), Fundraising (2.94×), and Nonprofit organization (1.94×) over the country average.
Charitable organization fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~800K), and Quebec (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Charitable organization itself, the audience over-indexes on Fundraising (2.94×), Nonprofit organization (1.94×), Volunteering (2.29×), and Save-On-Foods (1.79×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Charitable organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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