Charitable organization Audience in Canada
Charitable organization has an estimated audience of 4,569,327 people in Canada. 57.9% are female, 42.1% are male, average age 45.7. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Donation, Fundraising, Nonprofit organization, Volunteering, Save-On-Foods.
The average Charitable organization fan in Canada is 45.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Donation, Fundraising, Nonprofit organization, with strongest over-indexing on Donation (2.83× the country average). Demographically, the Charitable organization audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Politics & Society · Type: Touchpoint
Demographics of Charitable organization fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 45.7 |
| Estimated audience size | 4,569,327 |
Audience persona
The typical Charitable organization fan in Canada is more female, around 45.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Donation.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,959,158 | 1.55× |
| British Columbia | 772,662 | 1.13× |
| Quebec | 750,867 | 0.69× |
| Alberta | 627,411 | 1.11× |
| Manitoba | 165,734 | 0.97× |
| Saskatchewan | 143,002 | 0.99× |
| Nova Scotia | 132,201 | 0.97× |
| New Brunswick | 99,786 | 0.95× |
| Newfoundland and Labrador | 66,996 | 0.96× |
| Prince Edward Island | 23,802 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Donation | 2.83× | Business & Career |
| Fundraising | 2.94× | Business & Career |
| Nonprofit organization | 1.94× | Politics & Society |
| Volunteering | 2.29× | Politics & Society |
| Save-On-Foods | 1.79× | Food & Beverages |
| Philanthropy | 2.17× | Arts & Culture |
| Social change | 2.53× | Politics & Society |
| The Weather Network | 1.57× | Movies & TV |
| London Drugs | 1.55× | Shopping |
| National Post | 1.8× | News |
| Charity and causes | 1.6× | Business & Career |
| Giant Tiger | 1.54× | Shopping |
| Veterinary medicine | 1.85× | Business & Career |
| Farmers' market | 1.75× | Food & Beverages |
| Jane Goodall | 2.96× | Pets & Animals |
| Public health | 1.54× | Politics & Society |
| Rexall | 1.77× | Shopping |
| Sobeys | 1.56× | Food & Beverages |
| Grandparent | 1.5× | Kids & Family |
| Activism | 1.51× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.54 |
| Need for Security | CONSERVATISM | 1.37 |
| Travelling | THRILL | 1.31 |
| Urban Lifestyle | OPEN | 1.23 |
| Career Orientation | POWER | 1.14 |
| Design Affinity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 13.4% |
| India | 4.2% |
See Charitable organization audiences in other countries
- Charitable organization — Germany
- Charitable organization — United States
- Charitable organization — United Kingdom
- Charitable organization — France
- Charitable organization — Italy
- Charitable organization — Spain
- Charitable organization — Brazil
- Charitable organization — Japan
- Charitable organization — South Korea
- Charitable organization — India
- Charitable organization — Mexico
More Politics & Society audiences in Canada
- Concerts (8,357,650)
- Parties (8,028,276)
- Spas (7,946,879)
- Beauty salons (7,600,580)
- Boutiques (7,430,450)
Frequently asked questions
How many fans does Charitable organization have in Canada?
Charitable organization has an estimated audience of 4,569,327 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Charitable organization fans?
57.9% of Charitable organization fans are female, 42.1% are male, with an average age of 45.7 years.
Which brands do Charitable organization fans like most?
Charitable organization fans show strongest brand affinity for Donation (2.83×), Fundraising (2.94×), and Nonprofit organization (1.94×) over the country average.
Where do Charitable organization fans live in Canada?
Charitable organization fans in Canada are most concentrated in Ontario (reach 2,959,158), British Columbia (reach 772,662), and Quebec (reach 750,867). These three regions account for the largest share of the active audience.
What other brands do Charitable organization fans also like?
Beyond Charitable organization itself, the audience over-indexes on Fundraising (2.94×), Nonprofit organization (1.94×), Volunteering (2.29×), and Save-On-Foods (1.79×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Charitable organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.